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[BitTech] 82% of gamers don't mind in-game ads

post #1 of 50
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In-game adverts are a controversial topic, or so you might think. After all, not everyone wants to see individual bullets which are sponsored by the Early Learning Center, do they?

Well, according to a new study reported over at GI.biz, it actually isn't as simple as that. According to the result of a survey commissioned by in-game advertiser IGA Worldwide around 82 percent of gamers actually respond well to in-game advertisements.

In fact, a bit more shocking than that is the revelation that 82 percent of gamers think that "games were just as enjoyable with ads as without" and 61 percent of gamers in the survey felt an increase in "favorable opinions of products advertised in-game post-play."

So, according to a supposedly scientifically solid survey in-game adverts not only work, but gamers like them as well! The mind boggles.

To us in-game advertisements are a hit and miss technique and even when they are cleverly placed to fit in with the game world, such as billboards on show in a racing game, the first thought that runs through our head is how much better the game would be if the designers had chosen to create funny companies of their own to advertise.

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post #2 of 50
I wouldn't mind ads.. as long as the game's free.
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post #3 of 50
Quote:
Originally Posted by Outcasst View Post
I wouldn't mind ads.. as long as the game's free.
post #4 of 50
I dont mind ads, in the same style as the ones in BF2142 (on in game billboards)

What I dont want are ones splattered across the screen in between menus or the like.
    
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post #5 of 50
If it is done well like the Apple product placement in MGS4 then I think it actually enhances the game. For example listening to classic MGS tunes on the iPod.
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post #6 of 50
Honestly depends on the ads. If its a pop-up in a First Person Shooter... *%$&$!
But if its like the billboards and all in Prostreet, BF2142, I'm perfectly fine as it makes the game lots more realistic.

But if the games free...
    
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post #7 of 50
Something like F.E.A.R which they had Dell XPS computers.
post #8 of 50
dont bother me either.

i was shocked not to see nvidia adds in the new cod4 maps tbh.
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still frags n00bs
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post #9 of 50
Aslong as its not TOO in your face and obvious thats ok. On billboards and on PC screens in game it looks realistic and not so bad.
post #10 of 50
Quote:
Originally Posted by SpuddGunn View Post
I dont mind ads, in the same style as the ones in BF2142 (on in game billboards)

What I dont want are ones splattered across the screen in between menus or the like.
Same here.

IMO: In game ads aren't too annoying in most cases, as long as they're somewhat "realistic" and are appropriate to the environment - as something similar you'd expect see in real life (or in the game's setting) anyway.

But random, obtrusive ads that don't suit the game I would definitely find bothersome. It's somewhat of a gray area, but can be done tastefully IMO.

Even more annoying would be ads that just pop up or sit in the menus or loading screens. To me, if I'm paying for software it would be offensive to include such adverts.

My 2 cents on the issue.
Edited by Choggs396 - 6/18/08 at 5:00am
    
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