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[TPU] Radeon 4850 launches today

post #1 of 5
Thread Starter 
Quote:
Here’s what we’re planning to do. Effective 3:00 PM EDT today we will be lifting the embargo preventing the publishing of ATI Radeon HD 4850 performance previews. These performance previews may include ATI Radeon HD 4850 benchmarks, photos of the ATI Radeon HD 4850 hardware, information printed on related packaging or photos of the packaging itself, information provided in the ATI Radeon HD 4800 series strategy deck (attached) and related pricing information.

All other ATI Radeon HD 4850 related information provided at the NDA press briefings continues to fall under the embargo until 12:01am EDT on June 25th, as does all information and benchmarks related to the ATI Radeon HD 4870.

Basically what’s happened is our partners have started selling the products and in some cases reviewers that we have and have not sampled have already bought and received the product and published stories. We’re not able to control the situation anymore so we need to give the media the ability to publish info.
We should expect the reviews later in the day

link
Centurion
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Centurion
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post #2 of 5
thank you jesus!
Edited by HugeDink - 6/19/08 at 5:46am
Von Strauss
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Von Strauss
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post #3 of 5
that is good new thanks.
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ASUS G750JW
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post #4 of 5
Thread Starter 
It seems they have spoken too soon, it's 5 hours since they've posted this and still no decent review.

The problems caused by AMD are hard to bear by any hardware reviewer imho. They have now to take the Radeon 48x0 review, strip the 4870 part (graphs and comments) and post only the 4850 part; this while trying to keep a bit of suspense for the actual Radeon 4870 review. On top of that AMD has just released a new driver...

From an enthusiast standpoint I appreciate them bringing forward the launch of this card, but from a reviewer's perspective this must be a nightmare.
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post #5 of 5
Not really their fault, though. The cat (product) is out of the bag, so lifting the embargo is the only fair thing to do for all of the media. Any outlet that considers it to be too much trouble is certainly free to wait until their pre-prepared material is permissable to publish (yeah, right).
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