Originally Posted by rabidgnome229
You overestimate the power of advertising. With nvidia it is about performance. When you see the TWIMTBP logo that means that nvidia provided some optimized code in return for the logo usage. If ATI isn't doing the same they're just wasting their time.
I don't think that's necessarily true. How many people outside of what could be considered "computer enthusiasts" actually know that Nvidia helped to optimize the code? I would guess there would be very little and so to them it's really just an advertisement. I think we're talking about people that are just really into the game and don't really care, follow, or know a lot about pc hardware. And for these people, just seeing that logo in their favorite brand of games is going to influence their purchasing decisions. I don't think it's really the same situation with EA and TWIMTBP because Blizzard probably has a more dedicated base just following their company than any other video game developer.