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[Fudz] ATI to Challenge TWIMTBP

post #1 of 27
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Quote:
ATI's VP of graphics marketing Matt Skynner has told Fudzilla that ATI is looking at how to improve its presence in direct game marketing. They want to do more for Independent Software Vendors if there is still such a thing. ATI has learned a lot from The way it’s meant to be played and they know that this marketing tool works quite well.

Developers are cool with ATI but publishers do like co-marketing money that makes the TWIMTBP world spin and ATI will try to boost some funds and get closer to publishers and developers.

For the time being we believe that ATI will try to focus on a few big and important publishers such as Blizzard as the company has limited funds but we are sure that this will get more solid position for ATI in its eternal fight with Nvidia.

There will be some cool announcements in the months to come as ATI finally woke up and realized that this is the way to go. Its better late than never, but ATI’s involvement with game publishers and developers making the DirectX 10.1 story more successful is at least a start.
Source

I'm glad to see that it looks like ATI is definitely getting much more aggressive in the graphics market than they have been since the AMD merger. Things are really looking up for them in my opinion and I'm hoping that this will carry over to AMD's CPU division as well. At the same time, I don't know if I particularly like this politicization of games...
post #2 of 27
I must sound like a broken record but more competition means that we, as consumers end up the winners.
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post #3 of 27
What was ATI's version of TWIMTBP again? It failed...
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post #4 of 27
Quote:
ATI finally woke up and realized that this is the way to go
Wow, he almost makes it sound like a good thing to bride a dev to optimize for your cards.

Funny people should say that the consumer wins. I fail to see how...if I have a Nvidia card then it will run like crap on ATI optimized games and the same with ATI cards on Nvidia games. It is basically splitting games up into two markets, which means if you want to play the game at full whack you will need to buy both ATI/Nvidia top range GPU's in order to play ATI/Nvidia games at full speed. Now I am not saying ATI optimized games will cripple Nvidia cards, but do you really want a bad gaming experience because the other company payed more!?

The consumer does not win from graphics companies having to bride devs. Shame it has come to this.
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post #5 of 27
Quote:
Originally Posted by IcedEarth View Post
Wow, he almost makes it sound like a good thing to bride a dev to optimize for your cards.

Funny people should say that the consumer wins. I fail to see how...if I have a Nvidia card then it will run like crap on ATI optimized games and the same with ATI cards on Nvidia games. It is basically splitting games up into two markets, which means if you want to play the game at full whack you will need to buy both ATI/Nvidia top range GPU's in order to play ATI/Nvidia games at full speed. Now I am not saying ATI optimized games will cripple Nvidia cards, but do you really want a bad gaming experience because the other company payed more!?

The consumer does not win from graphics companies having to bride devs. Shame it has come to this.
it was like that long ago... but cuz of different architures and not sabotaging drivers for the other company

Nvidia's the way it meant to be played has been out here for a while while ATI's radeon only caught eye to valve players. Its nice for ATI to start changing up the battlefield, hopefully SC2 will be DX10.1 now

And would the consumer win with another 8800GTX/GTS that plays everything max out on every game? Yes and no. Kick ass high speed graphics would be awesome, but that single company would control the prices however they want. So we can't always have things our way.
Edited by darksideleader - 6/26/08 at 3:26pm
post #6 of 27
Quote:
Originally Posted by DuckieHo View Post
What was ATI's version of TWIMTBP again? It failed...
Get in the game.
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post #7 of 27
A developer should secretly get both nVidia and ATI optimization.. but in the corporate world "fair" is not in the dictionary.

Im happy to see ATI's attitude though, with nVidia's head up its arse its not going to be very hard for ATI to overtake em once again.
    
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post #8 of 27
I like 'Get in the Game' better than 'The way its meant to be played' personally.
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post #9 of 27
TWITMTBP seems like some stuck up jerk trying to tell me he knows GPU's better than I do. I may not know a lot, but I can at least look at benchmarks and call someone's bluff .
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post #10 of 27
Now instead of almost everything being nVidia optimized, its going to be ATI optimized!
    
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