Chicago (IL) - Mac's growing market share apparently is causing IT professionals pause to reconsider Macs as a business tool, helped by the so-called enterprise consumerization trend. Apple on its part is trying to convince big businesses with complete hardware and software solutions. In the meantime, five major companies that provide specialized Mac business solutions have formed an alliance to promote and simplify the integration of Macs into a Windows-dominated business world.
Parallels, LANrev, Atempo, GroupLogic and Centrify, all companies that provide Mac enterprise solutions, announced the Enterprise Desktop Alliance (EDA) aimed solely at promoting the deployment and use of Macs in the enterprise. Since each of these companies already has solutions to address a Mac integration into the Windows-dominated enterprise, the EDA hopes that it can attract further interest into Macs through this newly formed organization. The alliance will host a series of online and offline events to spread the word and provide IT professionals with knowledge resources that shed light on questions such as how a Mac can be integrated into a corporate Windows environment.
According to a recent Yankee Group survey, approximately 80% of businesses already run Macs within their network. Nearly one quarter of the 700 surveyed businesses indicated that they have a "significant" number of Macs installed. Yankee concluded that the results suggest a "significant, steady and sustained adoption of Mac and OS X Leopard in the enterprise."
Market researchers explained that the consumerization of enterprise markets contributes to new Mac purchases to some extent. Consumer computers and gadgets, such as the iPhone, are finding their way into the enterprise, but Apple's Mac OS X apparently can also cope with security and reliability needs in enterprises. "Apple's strong marks in security, features, performance, usability and reliability are indicative of the qualities customers' value when purchasing hardware and operating system software," Yankee said.