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[vr-zone] HD4870X2 to be available by end Jul, custom designs by August - Page 6

post #51 of 95
Quote:
Originally Posted by SyncMaster753 View Post
i'm guessing that 499.99 will stand, ATI isint one for high-priced cards as of late

PS: dejanh picking out typo's is usually the last resort, and you can't throw out an insult and expect to keep the last word....
I didn't start it, but I sure will end it. Whether he replies or not, I could care less as I am not replying to his comments any more

I was not calling anyone a fanboy, nor was I making any sort of fanboy(ish) comments, I simply pointed out that a 2GB version is completely unrealistic only to have Perry come after me for being a "fanboy" of NV.

So yeah, as far as I am concerned mine is the last word and this is the end of that pointless trolling discussion. Now please move on...
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post #52 of 95
Quote:
Originally Posted by dejanh View Post
This is very very likely very wrong

The card will not be coming out with 2GB of GDDR5. That would cost a fortune and the card would definitely not be retailing for $500. It will be 256-bit interface, 512MB per GPU for a total of 1GB memory.

This is some junk speculation.
The memory is shared, so its 1gb total for both of the GPUs to work with.

I personally don't think it will be 2gb of GDDR5, it will most likely either be 1gb of GDDR5, or, if they have 2gb models at release, probably 2gb of GDDR3.

I forgot the other two companies that are ramping up production of GDDR5 right now, but as of today, samsung is the only one making GDDR5 for ATI.
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post #53 of 95
Quote:
Originally Posted by HugeDink View Post
The memory is shared, so its 1gb total for both of the GPUs to work with.

I personally don't think it will be 2gb of GDDR5, it will most likely either be 1gb of GDDR5, or, if they have 2gb models at release, probably 2gb of GDDR3.

I forgot the other two companies that are ramping up production of GDDR5 right now, but as of today, samsung is the only one making GDDR5 for ATI.
Yeah, that is what I meant. Their memory is shared, just like on the 3780X2, but it is essentially 2x512. I think GDDR3 would severely hamper the performance, so I do not see them going down that route. I would still be counting on 1GB GDDR5

Oh and yeah, as far as I know Samsung is the only company currently making GDDR5. Hopefully with more entrants there we will start to see some non-reference designs with more memory. A 4870 with 1GB of GDDR5 would be very nice indeed
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post #54 of 95
Quote:
Originally Posted by dejanh View Post
Yeah, that is what I meant. Their memory is shared, just like on the 3780X2, but it is essentially 2x512. I think GDDR3 would severely hamper the performance, so I do not see them going down that route. I would still be counting on 1GB GDDR5

Oh and yeah, as far as I know Samsung is the only company currently making GDDR5. Hopefully with more entrants there we will start to see some non-reference designs with more memory. A 4870 with 1GB of GDDR5 would be very nice indeed
Why do you keep saying that? It is NOT 2x512mb it is 1x1gb SHARED for the two graphics cards. they will only need to bank the textures once, and they will both pull from the same memory source.
The 4870X2 is going to be NOTHING like the 3870X2. go read some articles.
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post #55 of 95
Quote:
Originally Posted by pauldovi View Post
Assuming the performance of the 4870X2 should be close to double that of the 4870, it will be faster than the GTX280, no point in selling it less than $600.
I disagree that there's no point in selling it for less. First of all, it's not like AMD won't be making money. ATI sells an HD4850 for $200 retail, and the HD4870 is $100 more. The core in those two cards is exactly the same, so essentially that $100 is for GDDR5, a better stock cooler, and higher stock clocks. Obviously, this probably isn't costing them $100 to add. So if the HD4850 is making a profit at $200, then ATI can probably afford to sell a dual RV770 board at $400, and then you add a similar markup to that for GDDR5, higher clocks, and the cooler, and you get $500. So profitability really isn't an issue with this price.

That being said, given the performance, could ATI sell units with it priced higher? I don't think they'd have a problem selling them since there will always be people that shell out a bunch of money for the absolute best card. And, if it really is a 50% improvement over GTX280 I think a lot of people would find it "worth the price". But this isn't really the issue. Theoretically, they can make the same amount of profit in 2 ways (Let's assume, for the sake of discussion, that it costs $400 to manufacture a signle 4870X2 board):

1. Sell less X2's at a higher price. The higher price shrinks the market, but there is more profit per unit sold. Let's say they decide to sell it for $650, they would make $250 for every card sold and at that price let's say that 10 people buy it so that they make $2500.

2. Sell more X2's at a lower price, but still profit. The lower price shrinks the profit that AMD makes per unit sold, but it also widens the market and so more people can buy it. Using the $500 price, they would make $100 per card, and let's say that 25 people buy it. In the end, they still make $2500.

I do want to state that these specific numbers are not intended to be nor am I claiming them to be accurate.

Now, choosing either option wouldn't change the fact that the HD4870X2 will hold the performance crown. Both options (in this case) also yield close to the same amount of total profit. But more importantly, without sacrificing much (if any) profit, Option 2 gets more cards sold. If you're AMD, this is very important, and the reason is because it will increase their market share. The more market share AMD gains, the more Nvidia loses which means less of a developer incentive to optimize games for Nvidia.

Ultimately, even if they do end up making less money from selling the card so cheap, I still think it's the best choice. In the long term, if they can achieve a significant increase in marketshare that will be more of an advantage than the extra cash they could make in the short-term, and I think the long-term solution is the one they should be taking right now. For one, it's an indication that even though the HD4k series is an almost universal success, that ATI is still focused on the next generation. This means that they aren't likely to make the same mistake Nvidia did when they just buffed up the G80 for their next-gen GPU. Secondly, an increase in market share will do wonders in improving not only the company's public image, but investor and consumer confidence that AMD is still able to execute and deliver. This launch really has been executed flawlessly which was a definite surprise to see from AMD given their terrible 2007, and it's really just the kind of thing they need, and at the right time.
Edited by darkcloud89 - 7/2/08 at 3:40pm
post #56 of 95
4870 for the cost was showing just below gtx280 for the cost it soudns insane, but seems to lose badly in certain aspects.
but price does look like ati is back
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post #57 of 95
Quote:
Originally Posted by darkcloud89 View Post
So if the HD4850 is making a profit at $200, then ATI can probably afford to sell a dual RV770 board at $400, and then you add a similar markup to that for GDDR5, higher clocks, and the cooler, and you get $500. So profitability really isn't an issue with this price.
A lot of R&D went into making R700 - that's probably where most of the price goes.
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post #58 of 95
i cant wait to got hold of this card.
    
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post #59 of 95
Quote:
Originally Posted by HugeDink View Post
Why do you keep saying that? It is NOT 2x512mb it is 1x1gb SHARED for the two graphics cards. they will only need to bank the textures once, and they will both pull from the same memory source.
The 4870X2 is going to be NOTHING like the 3870X2. go read some articles.
Sure as hell looks like it is. See http://www.overclock.net/hardware-ne...-pictures.html

Both GPUs will be able to access the full memory, making it shared. How you want to count it is up to you. According to the pics it is infact 16x64MB chips and not some 32MB combination as it is claimed in the original post. Adding to my comment on 512 per GPU, you can see that they are clearly laid out around their respective GPU's. Whether this is solemnly done for convenience or for another reason is irrelevant. That is how it looks like physically. Now, naturally, what matters is that the memory is shared, making this 1GB of shared memory. I do doubt however that each GPU can communicate to the full 1GB of memory directly in the literal sense (they can through some interface that allows for 1GB shared memory), hence the reason why I am not looking at it as one contiguous 1GB block (the layout supports this).

The 4870X2 is not all that different from the 3870X2 according to all articles so far, except for when it comes to its GPU communication interface. In that aspect, the 4870X2 is completely different (supposedly).
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post #60 of 95
The HD4870 is retailing for $320 on average in Australia so I'm guessing these puppies will be $500-550. Either way a STEAL considering the GTX280 is going for $800+
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