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[Hexus] More Nvidia Price Cuts

post #1 of 20
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Quote:
Our sources have revealed that NVIDIA has announced another round of price cuts to its AIBs (board partners) on the 9800 GTX, GTX 260 and GTX 280 GPUs.

It’s taking a further $17 off the 9800 GTX, which on top of the $30 channel rebate and £60 reduction announced when AMD/ATI launched the HD 4800 series, gives it a net price to AIBs of $165. This makes the target selling price of $199 very achievable.

If it hasn’t already, NVIDIA is chopping $30 off the AIB price of the GTX 260, leaving it at $222. The recommended selling price is apparently $329, which seems a healthy margin.

Again, if it hasn’t already, NVIDIA is knocking $90 off the AIB price of the GTX 280 to $392. The recommended selling price for the 280 is now $499.

A quick look at Scan this morning reveals that the price cuts have already taken effect. The BFG GTX 280 is going for £351.31, down from £422.87. The XFX GTX 260 XXX is now £246.69, down from £283.52, while the cheapest 9800 GTX is a mere £129.23.

An interesting issue arising from this move is the extent to which NVIDIA is protecting its AIBs and the broader channel from these price cuts. Even if it just protects the AIBs it could be looking at an additional bill of $10 million or so and, obviously, if it extends that to the entire channel the figure will be considerably higher.

The dilemma for NVIDIA is that any channel partners who it doesn’t protect are bound to be pretty unhappy at being left with stock that is now worth considerably less than it did when they bought it.

We would like to hear from any readers who have these GPUs in stock and find out if they have been informed of these price cuts by NVIDIA and if it is giving them price protection.
Source: http://channel.hexus.net/content/item.php?item=14206
post #2 of 20
There goes Nvidia's "we can do anything we want to" attitude. They're pissing a lot of people off.
    
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post #3 of 20
I dont know about the other ones, but I know the 280 has been $499 for a week or two already.
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post #4 of 20
Quote:
Originally Posted by Swifterzor View Post
There goes Nvidia's "we can do anything we want to" attitude. They're pissing a lot of people off.
I think it more shows they realize they've been beaten in the high-end enthusiast market, so they're trying to take the mid-range / budget market by dropping prices just to move units.
    
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post #5 of 20
This also shows that they can basically sell these things for dirt cheap and still make a profit... this might put an end to their overcharging shenanigans.
post #6 of 20
Quote:
Originally Posted by calvin924597 View Post
This also shows that they can basically sell these things for dirt cheap and still make a profit... this might put an end to their overcharging shenanigans.
I doubt they are making much profit if any. IIRC They still need to make back half a Billion in R&D.
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post #7 of 20
I think ATI really did an amazing thing by aiming at the mid-market gamer and utilizing their chips in other ways to appeal to the high end of the market as well. I remember seeing people say ATI is simply incapable of making a single-GPU card that could compete with nVidia's best cards. At the end of the day, the high end of the market isn't the majority.

I'm guessing nVidia is just now realizing this and trying to adapt on the fly. I doubt we'll see $600 single-GPU cards for quite some time now.

I really feel sorry for the sucker who shelled out $650+ for the GTX 280 when it first came out.
post #8 of 20
hmm did i read correctly? GTX 260 for $230?
But its the board partners that make the rebates, so Nvidia can charge their chips as expensive as they want, the board partners with the rebates will suffer.
post #9 of 20
Quote:
Originally Posted by chessmyantidrug View Post
I think ATI really did an amazing thing by aiming at the mid-market gamer and utilizing their chips in other ways to appeal to the high end of the market as well. I remember seeing people say ATI is simply incapable of making a single-GPU card that could compete with nVidia's best cards. At the end of the day, the high end of the market isn't the majority.

I'm guessing nVidia is just now realizing this and trying to adapt on the fly. I doubt we'll see $600 single-GPU cards for quite some time now.

I really feel sorry for the sucker who shelled out $650+ for the GTX 280 when it first came out.
my friend was one of them. he just sold it today for 500 and bought 2 4870s.


He should of listened when i told him not to buy the 280
   
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post #10 of 20
Quote:
Originally Posted by pow3rtr1p View Post
I think it more shows they realize they've been beaten in the high-end enthusiast market, so they're trying to take the mid-range / budget market by dropping prices just to move units.
What high-end market did they lose?
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