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The real reason behind Apple ditching MacWorld is not Steve Jobs’ health. If you let these guys tell it, the reason was politics. If you believe these guys, it has been in the cards for years. Who needs trade shows anyhow? Just double your “I’m a Mac†ads and you’re all set.

Reporter Jim Goldman of CNBC largely supports Apple's official explanation, which pins the choice to exit Macworld on a reduced need to appear at trade shows. According to his alleged sources within Apple, the move is strictly a matter of de-emphasizing the event and not the sign of any health problems that would keep Jobs from presenting a keynote.