I believe they probably do not have it in stock, and are acting as a middle man atm selling imported chips and collecting the markup. Many countries in the EU are already selling it for retail and have been for about half a month now. The reason it would be ETA is that it would prove costly if they imported these chips after purchasing them @ retail, and could not sell them at a profit with the markup they are using. However, if people show interest by ordering them, they would probably feel confident in doing so. My best guess anyway, could be really wrong.
The prices shoud definitely come down in the coming weeks however, maybe months, as the price is quite a bit higher than what people have been saying are 'expected' prices. http://www.overclock.net/hardware-ne...4-pricing.html
. Its a given that we pay more for most hardware products than the americans, even given a direct currency conversion, but thats still a bit too high imo. Hth