Overclock.net › Forums › Industry News › Video Game News › [Shack] Gabe Newell: Left 4 Dead Half-price Sale Saw 3000% Increase, Beat Launch #'s
New Posts  All Forums:Forum Nav:

[Shack] Gabe Newell: Left 4 Dead Half-price Sale Saw 3000% Increase, Beat Launch #'s

post #1 of 79
Thread Starter 
Quote:
Valve co-founder Gabe Newell announced during a DICE keynote today that last weekend's half-price sale of Left 4 Dead resulted in a 3000% increase in sales of the game, posting overall sales that beat the title's original launch performance.

Newell also mentioned that new Steam customers jumped 1600% over the same weekend, according to G4TV. Retail sales remained constant.

Sales of Team Fortress 2 went up 106% following a free update to the game. Retail wasn't left out in this case, with sales jumping 28%.

The massive Steam holiday sale was also a big win for Valve and its partners. The following holiday sales data was released, showing the sales breakdown organized by price reduction:
  • 10% sale = 35% increase in sales (real dollars, not units shipped)
  • 25% sale = 245% increase in sales
  • 50% sale = 320% increase in sales
  • 75% sale = 1470% increase in sales

Furthermore, Valve has hired an experimental psychologist to maximize the excitement of Steam sales and other marketing opportunities. According to Newell, one suggestion by the psychologist was to provide one free copy of a Valve game to every 25th buyer of Left 4 Dead.
Source
Blitz II
(14 items)
 
  
CPUMotherboardGraphicsRAM
i5 750 MSI P55-GD65 GTX 660Ti 4GB Corsair Dominator 1600MHz 
Hard DriveOSMonitorKeyboard
600GB (2x300GB Velociraptors RAID0) Windows 10 24" ASUS VW246H Logitech Illuminated 
PowerCaseMouseMouse Pad
Corsair 750HX Lian Li Lancool PC-K62 G5/DeathAdder Desk 
Audio
Yamaha H80M + HS10W 
  hide details  
Reply
Blitz II
(14 items)
 
  
CPUMotherboardGraphicsRAM
i5 750 MSI P55-GD65 GTX 660Ti 4GB Corsair Dominator 1600MHz 
Hard DriveOSMonitorKeyboard
600GB (2x300GB Velociraptors RAID0) Windows 10 24" ASUS VW246H Logitech Illuminated 
PowerCaseMouseMouse Pad
Corsair 750HX Lian Li Lancool PC-K62 G5/DeathAdder Desk 
Audio
Yamaha H80M + HS10W 
  hide details  
Reply
post #2 of 79
Just shows how much games are overpriced these days lol
GE60
(13 items)
 
  
CPUGraphicsHard DriveOS
Intel Core i5 4200M Geforce GTX760M 750GB WD Scorpio Black Windows 7 Home Premium 
MonitorKeyboardMouseMouse Pad
15.6" CM Quickfire Rapid CM Xornet Steelseries QcK+ 
  hide details  
Reply
GE60
(13 items)
 
  
CPUGraphicsHard DriveOS
Intel Core i5 4200M Geforce GTX760M 750GB WD Scorpio Black Windows 7 Home Premium 
MonitorKeyboardMouseMouse Pad
15.6" CM Quickfire Rapid CM Xornet Steelseries QcK+ 
  hide details  
Reply
post #3 of 79
Quote:
Originally Posted by sLowEnd View Post
Just shows how much games are overpriced these days lol
Gotta recoup production costs. Most games dont even do that.
Unto The Void
(18 items)
 
  
CPUMotherboardGraphicsRAM
Intel i7 6800k Gigabyte G1 X99-Phoenix SLI Gigabyte GTX 1080Ti OC 32GB RipJaw 4 DDR4-3000 
Hard DriveHard DriveHard DriveHard Drive
Samsung 850 500GB Crucial M4 2 x Spinpoint F1 Samsung 850 1TB 
Hard DriveCoolingOSMonitor
Samsung 950 EVO M.2 1TB  Noctua NH-D15S Windows 10 LG ULTRAWIDE 29" 
MonitorMonitorKeyboardPower
LG CURVED ULTRAWIDE 29" ALIENWARE aw3418dw Logitech 810 EVGA P2 650 Watt 
CaseMouse
In Win 303 Logitech G502 
  hide details  
Reply
Unto The Void
(18 items)
 
  
CPUMotherboardGraphicsRAM
Intel i7 6800k Gigabyte G1 X99-Phoenix SLI Gigabyte GTX 1080Ti OC 32GB RipJaw 4 DDR4-3000 
Hard DriveHard DriveHard DriveHard Drive
Samsung 850 500GB Crucial M4 2 x Spinpoint F1 Samsung 850 1TB 
Hard DriveCoolingOSMonitor
Samsung 950 EVO M.2 1TB  Noctua NH-D15S Windows 10 LG ULTRAWIDE 29" 
MonitorMonitorKeyboardPower
LG CURVED ULTRAWIDE 29" ALIENWARE aw3418dw Logitech 810 EVGA P2 650 Watt 
CaseMouse
In Win 303 Logitech G502 
  hide details  
Reply
post #4 of 79
I had a feeling the half off L4D sale was doing well when they extended the date. 3000% sales increase is simply amazing. Yes, they have half profit, but that's 1500%. Plus the new customers who bought the game may spread the word if they like it, resulting in further profit.

Stats-wise, I've noticed L4D has a pretty solid userbase worldwide. If you look at the steam statistics, you'll see that while CS and CS:S have amazingly high peaks, L4D is currently beating CS in terms of players currently online, and is not far behind CS:S.
post #5 of 79
Yup. I bought mine for half price aswell.
The Enterprise
(16 items)
 
  
CPUMotherboardGraphicsGraphics
Intel Core i7 5960X @ 4GHz - 1.17V Asus X99-E WS Gigabyte G1 Gaming GTX 980Ti 6gb @ 1400Mhz Gigabyte G1 Gaming GTX 980 Ti 6gb @ 1400Mhz 
RAMHard DriveHard DriveHard Drive
Corsair Dominator 32GB DDR4 (C15) @ 2666Mhz 1.2V Crucial MX200 500GB SSD 2TB Western Digital Black Samsung Spinpoint F1 750GB HDD 
CoolingOSMonitorKeyboard
Corsair H110i GT Windows 8.1 Pro x64 LG 24" IPS 1080p @60Hz Logitech G15 
PowerCaseMouseAudio
Seasonic XP3 1200w Platinum Phanteks Enthoo Luxe (black) Razer Deathadder 2013 Logitech Z-5500 
  hide details  
Reply
The Enterprise
(16 items)
 
  
CPUMotherboardGraphicsGraphics
Intel Core i7 5960X @ 4GHz - 1.17V Asus X99-E WS Gigabyte G1 Gaming GTX 980Ti 6gb @ 1400Mhz Gigabyte G1 Gaming GTX 980 Ti 6gb @ 1400Mhz 
RAMHard DriveHard DriveHard Drive
Corsair Dominator 32GB DDR4 (C15) @ 2666Mhz 1.2V Crucial MX200 500GB SSD 2TB Western Digital Black Samsung Spinpoint F1 750GB HDD 
CoolingOSMonitorKeyboard
Corsair H110i GT Windows 8.1 Pro x64 LG 24" IPS 1080p @60Hz Logitech G15 
PowerCaseMouseAudio
Seasonic XP3 1200w Platinum Phanteks Enthoo Luxe (black) Razer Deathadder 2013 Logitech Z-5500 
  hide details  
Reply
post #6 of 79
So the obvious corollary is that every game should be 25% as expensive as it is now...

right?
My System
(13 items)
 
  
CPUMotherboardGraphicsRAM
i7 2600K Asus P8Z68-V Pro Crossfire HD 5870's 4x4 GB G.skill Ripjaws 
Hard DriveOSMonitorPower
WD Caviar Black 1 TB Windows 7 x64 build 7000 Syncmaster 226BW x 2 Corsair HX650 
Case
Tech station 
  hide details  
Reply
My System
(13 items)
 
  
CPUMotherboardGraphicsRAM
i7 2600K Asus P8Z68-V Pro Crossfire HD 5870's 4x4 GB G.skill Ripjaws 
Hard DriveOSMonitorPower
WD Caviar Black 1 TB Windows 7 x64 build 7000 Syncmaster 226BW x 2 Corsair HX650 
Case
Tech station 
  hide details  
Reply
post #7 of 79
Quote:
Originally Posted by alexgheseger View Post
So the obvious corollary is that every game should be 25% as expensive as it is now...

right?
You mean 50%?

Pretty amazing numbers there.
ZulliRig
(13 items)
 
  
CPUMotherboardGraphicsRAM
Intel C2D E6600 B2 EVGA 680i A1 Evga 8800GT OCZ 4GB DDR2 800 
Hard DriveOptical DriveOSMonitor
WD Caviar Black 600 GB NEC DVD-RW Windows 7 Pro 64-bit BenQ V2400W 24" widescreen 
KeyboardPowerCaseMouse
Random Logitech OCZ GameXStream 700 Watt Antec P182 Logitech G700 
Mouse Pad
Razer Destructor 
  hide details  
Reply
ZulliRig
(13 items)
 
  
CPUMotherboardGraphicsRAM
Intel C2D E6600 B2 EVGA 680i A1 Evga 8800GT OCZ 4GB DDR2 800 
Hard DriveOptical DriveOSMonitor
WD Caviar Black 600 GB NEC DVD-RW Windows 7 Pro 64-bit BenQ V2400W 24" widescreen 
KeyboardPowerCaseMouse
Random Logitech OCZ GameXStream 700 Watt Antec P182 Logitech G700 
Mouse Pad
Razer Destructor 
  hide details  
Reply
post #8 of 79
beating launch numbers is ridiculous. L4D even beat the Orange Box launch numbers and OB was a way better deal.
post #9 of 79
Yay for me, and 2 of my friends for being a part of that 3000%!
New
(13 items)
 
  
CPUMotherboardGraphicsRAM
Phenom II X4 955 BE @ 3.8 ghz GIGABYTE GA-MA790X-UD4P Saphhire HD5850 OC Toxic Crossfire 8 GB G.SKILL 240-Pin DDR2 SDRAM DDR2 800 
Hard DriveOSMonitorPower
2 x 1 TB Western Digital Black Caviar Windows 7 64 bit Asus 23" 1080p 2 ms Corsair 750TX 
Case
Antec 300 
  hide details  
Reply
New
(13 items)
 
  
CPUMotherboardGraphicsRAM
Phenom II X4 955 BE @ 3.8 ghz GIGABYTE GA-MA790X-UD4P Saphhire HD5850 OC Toxic Crossfire 8 GB G.SKILL 240-Pin DDR2 SDRAM DDR2 800 
Hard DriveOSMonitorPower
2 x 1 TB Western Digital Black Caviar Windows 7 64 bit Asus 23" 1080p 2 ms Corsair 750TX 
Case
Antec 300 
  hide details  
Reply
post #10 of 79
Wow, impressive overclock of sales!
    
CPUMotherboardGraphicsRAM
Intel C2Q Q9550 @ 3.8 Asus P5K Deluxe MSI GTX460 1GB Cyclone G.Skill DDR2 - 4GB 
Hard DriveOptical DriveOSMonitor
2TB RAID0 F3, 2TB F4 (x2) DVD burner, Blu-ray reader Windows 7 Ult. (x64) Dell U3011 
KeyboardPowerCaseMouse
Filco Majestouch Linear R Corsair HX650W CM Sniper (Blk Ed.) Razer DeathAdder 
Mouse Pad
QcK cloth pad 
  hide details  
Reply
    
CPUMotherboardGraphicsRAM
Intel C2Q Q9550 @ 3.8 Asus P5K Deluxe MSI GTX460 1GB Cyclone G.Skill DDR2 - 4GB 
Hard DriveOptical DriveOSMonitor
2TB RAID0 F3, 2TB F4 (x2) DVD burner, Blu-ray reader Windows 7 Ult. (x64) Dell U3011 
KeyboardPowerCaseMouse
Filco Majestouch Linear R Corsair HX650W CM Sniper (Blk Ed.) Razer DeathAdder 
Mouse Pad
QcK cloth pad 
  hide details  
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Video Game News
Overclock.net › Forums › Industry News › Video Game News › [Shack] Gabe Newell: Left 4 Dead Half-price Sale Saw 3000% Increase, Beat Launch #'s