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[CPC] Microsoft to open retail stores

post #1 of 13
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Quote:
Microsoft reveals plan to take on Apple on the high street


Apple’s flashy stores might serve as more of a publicity exercise than genuinely useful shops, but they’ve have proved to be iconic places on the high street, and now Microsoft has revealed that it’s planning to open a number of ‘Microsoft-branded’ retail stores as well.

Microsoft says that it plans ‘to create a better PC and Microsoft retail purchase experience for consumers worldwide through the development and opening of the company’s own retail stores.’ The purpose of the new Microsoft-branded stores, according to Microsoft, will be to ‘create deeper engagement with consumers,’ while also learning ‘firsthand about what they want and how they buy.’

The announcement was made after yesterday’s official appointment of David Porter as Microsoft’s corporate vice president of Retail Stores. Porter previously worked as the vice president of entertainment at Wal-Mart for 25 years, before becoming the head of worldwide product distribution at DreamWorks in 2007.

Microsoft’s chief operating officer, Kevin Turner, commented on the move, saying that the company is ‘working hard to transform the PC and Microsoft buying experience at retail by improving the articulation and demonstration of the Microsoft innovation and value proposition so that it’s clear, simple and straightforward for consumers everywhere.’ However, if he actually wants to achieve this, it would probably best to tell the store staff to avoid phrases such as ‘value proposition.’

The locations of the proposed Microsoft stores haven’t been revealed yet, but we’d be surprised if one didn’t open in London, given that there are now 20 Apple stores in the UK. In the meantime, enjoy this short clip from ‘The Simpsons’ in which Lisa visits the Mapple store.
post #2 of 13
"HA ha!"

"Microsoft_Retail_Store.exe has encountered a problem and needs to close!"


"I hope they have a kick-ass gaming section - Games for Windows FTW!"

.
    
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post #3 of 13
Quote:
Originally Posted by Gillos View Post
"HA ha!"

"Microsoft_Retail_Store.exe has encountered a problem and needs to close!"


"I hope they have a kick-ass gaming section - Games for Windows FTW!"

.
LOL, I was thinking the same thing. Like, will there be intermittent times when it's business as usual, and then all of a sudden everything shuts down for no reason, only to find that when you start the store back up, some of their merchandise is corrupted or missing, and they must re-stock the store, using proper drivers for their merchandise? LOL
    
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post #4 of 13
Quote:
Originally Posted by gillos View Post
"ha ha!"

"microsoft_retail_store.exe has encountered a problem and needs to close!"


"i hope they have a kick-ass gaming section - games for windows ftw!"

.
QFT

Tho I'd see it more along these lines:

"Microsoft_Retail_Store.exe has encountered an internal error and will now close!
Send feedback ? Yes/No"
Edited by eXe.Lilith - 2/19/09 at 7:57am
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post #5 of 13
does this mean i can return my defective Habu mouse? it squeaks. :|

in all seriousness, though, it'd be awesome if they had an expansive PC gaming section.
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post #6 of 13
I wonder how sony feels now that they closed their flagship PlayStation Store.... and then this
    
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post #7 of 13
This is a bad idea. Opening brick and mortar stores in this kind of economy is just asking for a huge loss. Only M$ would be able to do this, though. Their pockets wont be empty for a long, long time.
    
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post #8 of 13
Oh god i want to see one.
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post #9 of 13
Quote:
Originally Posted by DJZeratul View Post
This is a bad idea. Opening brick and mortar stores in this kind of economy is just asking for a huge loss. Only M$ would be able to do this, though. Their pockets wont be empty for a long, long time.
It's still a good thing, more jobs!
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post #10 of 13
If one opens near me, I'm going to go there and install a BSOD screensavers on every computer they have out.

That and set Newegg as the homepage like I used to do whenever I was at BestBuy.
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