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post #13881 of 38791
Quote:
Originally Posted by Simca View Post

I don't ever remember HD650s being that cheap. Sure they've fluctuated, but they've never been that low. Lowest I remember them selling for new is around $325.

http://camelcamelcamel.com/Sennheiser-HD-650-Headphones/product/B00018MSNI

Even disregarding my outlier price, the second hand prices used to be way cheaper. I used to see used HD 650s well below $300 back in my day. Second hand Q701s are below $200! What's up with that?
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post #13882 of 38791
used Q701s are not a surprise at all. It's a 240-270 headphone.
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post #13883 of 38791
Random:
I've got a marketing assignment in for Monday - and chose to do it on Beats by Dre.
Extremely interesting subject, for me, to research.
Beats, like Apple are one of the best known marketing successes of the 21st century.

Beats by Dre = A fashion statement
Apple = A software company that sub-contracts companies to assemble and make their products.

Info on the beats - some insider info I never knew:
http://gizmodo.com/5981823/beat-by-dre-the-inside-story-of-how-monster-lost-the-world
post #13884 of 38791
Quote:
Originally Posted by Totally Dubbed View Post

Random:
I've got a marketing assignment in for Monday - and chose to do it on Beats by Dre.
Extremely interesting subject, for me, to research.
Beats, like Apple are one of the best known marketing successes of the 21st century.

Beats by Dre = A fashion statement
Apple = A software company that sub-contracts companies to assemble and make their products.

Info on the beats - some insider info I never knew:
http://gizmodo.com/5981823/beat-by-dre-the-inside-story-of-how-monster-lost-the-world

You know, somone on head-fi did this as well. He also compared and contrasted beats by dre to the quincy jones q701s from AKG.

Both are celebrity endorsed, but obviously one headphones sort of lead the pack in terms of sales.

Honestly, if you want to know how beats became so popular, simply walk into any best buy. You will see that best buy and Monster are in bed together BIG time. Moster cables, beats by dre, monster this monster that. All of it is total garbage and all of it is in a much better display case than some of the better products in their store. Why? The profit margin on monster crap is massive compared to everything else.

I almost worked for best buy, and they indoctrinate their employees to worship monster so that they turn around and brainwash the masses. That is also why in every best buy you will see someone with beat pros around their neck. You don't ever see audio technica headphones....do you. Who ever wears those headphones have essentially been the most productive person at selling the headphones, and that is why they are allowed to wear them in the store to begin with.

I am not making this stuff up either. This was all from the managers mouth.

Of course Monster also knows that they can pretty much sell any **** they want as long as it is colorful and shiny because people are stupid enough to fall for it.

So between the average human being having about the same level of intelligence as bag of dirt, and the fact that best buy has this brain washing scheme going on, it is no wonder why beats have been so popular.

I am sure if audio technica headphones were over priced and shiny that they would be out selling beats like crazy.
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post #13885 of 38791
Do people really consider Apple a software company these days? For all the hardware they design and sell (granted, with their software, and like many companies they don't do the production and manufacturing), it's hard for me to imagine. They're even one of the major ARM licensees doing fabless custom SoC development. I mean, the design work is the hard part for developing new products, even if they're physical.
post #13886 of 38791
Quote:
Originally Posted by Tjj226 Angel View Post

You know, somone on head-fi did this as well. He also compared and contrasted beats by dre to the quincy jones q701s from AKG.

Both are celebrity endorsed, but obviously one headphones sort of lead the pack in terms of sales.

Honestly, if you want to know how beats became so popular, simply walk into any best buy. You will see that best buy and Monster are in bed together BIG time. Moster cables, beats by dre, monster this monster that. All of it is total garbage and all of it is in a much better display case than some of the better products in their store. Why? The profit margin on monster crap is massive compared to everything else.

I almost worked for best buy, and they indoctrinate their employees to worship monster so that they turn around and brainwash the masses. That is also why in every best buy you will see someone with beat pros around their neck. You don't ever see audio technica headphones....do you. Who ever wears those headphones have essentially been the most productive person at selling the headphones, and that is why they are allowed to wear them in the store to begin with.

I am not making this stuff up either. This was all from the managers mouth.

Of course Monster also knows that they can pretty much sell any **** they want as long as it is colorful and shiny because people are stupid enough to fall for it.

So between the average human being having about the same level of intelligence as bag of dirt, and the fact that best buy has this brain washing scheme going on, it is no wonder why beats have been so popular.

I am sure if audio technica headphones were over priced and shiny that they would be out selling beats like crazy.

See this is the interesting thing about the Beats. If it wasn't for Interscope endorsing the product, Monster wouldn't be selling as much as they do now (outside the headphone business), but if it wasn't for Monster, then Interscope wouldn't have gotten all the insider information about headphones as they did with Monster.

The main point I want to bring up in my short 1000 word essay is simple:
Beats marketed the headphones very well via different media channels (tv adverts, music videos, celebrities) but the most compelling thing here isn't the PROFITS that beats have had, but the IMPACT it has had on the headphone market as a whole.
Personally, I feel that high-end audio, let alone mid-range audio was only for a few percentile of the population. ie. You wouldn't see your average joe, go into best buy and buy a set of Denon headphones - simply because they had never heard of them.

With the success of the Beats line, people have become more intrigued and informed about audio quality, and thus because of this, people have tried other things, and thus bought other headphones.
If there was a graph for the average money spent on headphones since 2007-present, I can almost bet that price has risen quite considerably since 2008 (launch of the beats).
More so, other companies, although affected by Beats being launched, I'm sure have seen a huge drive in advertising headphones. Companies, even like Audio Technica, and Denon have adopted certain marketing strategies that seem to related to the success that Beats had. In other words, designing "urban looking" headphones, and trying to associate them with "twenty something" folks.
Quote:
Originally Posted by mikeaj View Post

Do people really consider Apple a software company these days? For all the hardware they design and sell (granted, with their software, and like many companies they don't do the production and manufacturing), it's hard for me to imagine. They're even one of the major ARM licensees doing fabless custom SoC development. I mean, the design work is the hard part for developing new products, even if they're physical.

Sure they design SOME things - but that's mostly aesthetics, in my opinion.
I don't consider Apple to be sucessful with their computers, but instead their MP3 players and their phones.

Their phones, if you don't already know isn't made by them, nor assembled by them. They just market the product with iOS and bump the price up. That's why the recent iPhone 5 wasn't as big of a success as the 4 or 4s was simply due to people becoming aware of other products out there. Most notably the SGS3.
post #13887 of 38791
Quote:
Originally Posted by Totally Dubbed View Post

Sure they design SOME things - but that's mostly aesthetics, in my opinion.
I don't consider Apple to be sucessful with their computers, but instead their MP3 players and their phones.

Their phones, if you don't already know isn't made by them, nor assembled by them. They just market the product with iOS and bump the price up. That's why the recent iPhone 5 wasn't as big of a success as the 4 or 4s was simply due to people becoming aware of other products out there. Most notably the SGS3.

Designing hardware layout, aesthetics, product specification, testing, etc. all sound like the "not-software" category. It's not like they're purchasing original hardware designs from other people. PCBs, enclosures, the whole package just don't materialize out of thin air and work to specification once you decide what key components are going inside.

Also, the ~10% traditional computer market share not being successful is a pretty tough sell, considering how large that market is. This is especially considering that all their computers are expensive and command high profit margins, unlike what most of what others are primarily shipping. They're doing even better in smartphones and even more so in tablets, which both use their SoCs and hardware designs.

When the average consumer thinks about Apple, they think about Apple products they can buy: Apple-designed hardware devices running Apple's software. I'm not a fan of their products, but they do exist.

A software company is something more like Adobe or Oracle. Or, again, do you consider a company that does so much hardware development a software company? I mean, there's some gray area, sure. If you call Microsoft a software company I'm sure lots of people would agree, despite Xbox and the computer peripherals they sell.



As for Beats, did you find any data on market shares, headphone pricing, consumer attitudes, etc. in the last few years? Supposedly Beats now has 64% share of $100+ headphones sold. I wonder what percentage of the rest is Bose, other brands.
post #13888 of 38791
Waiting for my v-moda m100's to ship still since the first frown.gif
post #13889 of 38791
Quote:
Originally Posted by mikeaj View Post

Designing hardware layout, aesthetics, product specification, testing, etc. all sound like the "not-software" category. It's not like they're purchasing original hardware designs from other people. PCBs, enclosures, the whole package just don't materialize out of thin air and work to specification once you decide what key components are going inside.

Also, the ~10% traditional computer market share not being successful is a pretty tough sell, considering how large that market is. This is especially considering that all their computers are expensive and command high profit margins, unlike what most of what others are primarily shipping. They're doing even better in smartphones and even more so in tablets, which both use their SoCs and hardware designs.

When the average consumer thinks about Apple, they think about Apple products they can buy: Apple-designed hardware devices running Apple's software. I'm not a fan of their products, but they do exist.

A software company is something more like Adobe or Oracle. Or, again, do you consider a company that does so much hardware development a software company? I mean, there's some gray area, sure. If you call Microsoft a software company I'm sure lots of people would agree, despite Xbox and the computer peripherals they sell.



As for Beats, did you find any data on market shares, headphone pricing, consumer attitudes, etc. in the last few years? Supposedly Beats now has 64% share of $100+ headphones sold. I wonder what percentage of the rest is Bose, other brands.

The figure you stated is indeed the figure I found for the market share - but that's for the high-end audio - I need to understand and find what is deemed as high end and what isn't -I presume it is based on price point.

As for Microsoft - through and through they are a software company, so are apple.
I own an Xbox and I know (after I did another project) that all their components aren't made by them - they aren't even assembled by them.
An Xbox is basically a name, and Microsoft is the "publisher" of the console. The actual parts are picked by Microsoft but not manufactured by them, nor assembled. Everything is sub-contracted. However the whole software behind the console is from Microsoft.

This is why Xbox, to me, is a better SOFTWARE based console, where as the PS3 (where Sony is a HARDWARE company) is a much more TECHNICALLY better console.
This type of view extends into the phone market too:
S3 = Samsung = Samsung at the heart of it is a hardware company - they produce 100% (arguably) of the components inside a S3 (let's just take one iteration of their phone market share) - as A S3 user, and an avid Android lover, The software implementation from Samsung of the Android OS operating system is good, but not great.
On the flip side you got apple - where their iPhone's are "buttery smooth" (pun intended from the Jelly Bean project) - their software just works PERFECTLY with their phones specifications, as it is designed by them and made to fit it. However their hardware, although far from being terrible, and in fact being actually excellent (ie Audio wise and display) as an OVERALL package falls far short from the performance you can get from an S3. Various sources will tell you otherwise, but most of them are paid reviewers (and that makes me laugh) -> I'm referring to S3 vs iPhone 5

So long story short:
Apple in my eyes is a software company, heck even their GPU's are produced by samsung, their cameras are produced by Sony, their screens are split between Sharp and LG - they make literally NOTHING in the phone. If anything Apple don't even design the phone (lol) - they just market the phone EXTREMELY WELL.
This is what I respond to someone asking me this:
"Chris, what do you think of the iPhone?"
Me: "Let me put it this way, Apple is the best and most successful marketing company the world has ever seen - period."
post #13890 of 38791
I ordered a FiiO E7 DAC/AMP to use with my Galaxy SIII and it should be arriving tomorrow. I'll be using it with my Sennheiser HD 280 Pros for now. However, as soon as I've secured the funds I'll be purchasing a set of V-Moda M100s (Shadow). Those headphones are the real reason I got the E7.

How did I do? Will that end up being a good combo?
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