Overclock.net › Forums › Industry News › Hardware News › Intel Drops Logo After 37 Years; Seeks to Take Image Beyond PCs
New Posts  All Forums:Forum Nav:

Intel Drops Logo After 37 Years; Seeks to Take Image Beyond PCs

post #1 of 21
Thread Starter 
Quote:
Dec. 30 (Bloomberg) -- Intel Corp., whose marketing made its computer chips a household name, is changing its logo for the first time in 37 years.

The dropped ``e'' in Intel will be shed in favor of a swoop around the company's name with the tag line ``Leap Ahead.'' The ``Intel Inside'' phrase, a fixture since 1991, will be dropped, Santa Clara, California-based Intel said yesterday.

Intel's image change, to coincide with next week's Consumer Electronics Show in Las Vegas, is part of an effort by new Chief Executive Officer Paul Otellini to push Intel into home entertainment. The company, whose processors run more than 80 percent of personal computers, is trying to gain a foothold in the consumer market to counter slowing growth in PC chips.

``Intel has been struggling to find a way out of PCs for the last six or seven years,'' said Eric Ross, an analyst at ThinkEquity Partners in New York, who rates the stock ``buy'' and doesn't own it. ``I never dreamed they'd drop `Intel Inside.' Their marketing has been exceptionally successful.''
Source- Bloomberg
My System
(13 items)
 
  
CPUMotherboardGraphicsRAM
Sold Sold Sold Sold 
Hard DriveKeyboardPowerCase
Sold Saitek Eclipse Enermax noisetaker 600W Thermaltake tsunami dream 
Mouse
Sold 
  hide details  
Reply
My System
(13 items)
 
  
CPUMotherboardGraphicsRAM
Sold Sold Sold Sold 
Hard DriveKeyboardPowerCase
Sold Saitek Eclipse Enermax noisetaker 600W Thermaltake tsunami dream 
Mouse
Sold 
  hide details  
Reply
post #2 of 21
Thread Starter 
Quote:
INTEL is to spend $2 billion (£1.16 billion) on a global advertising campaign in 2006 which will see the technology group dump one of the world’s most famous logos.

The group, which is based in California, says that it needs a new look because it no longer wants to be seen as a business that only makes computer processors.

Intel wants to sell consumer electronics, wireless communications and healthcare. It also wants to create all kinds of chips and software, not just microprocessors.

The revamping of Intel’s image will include a redesign of the logo, with the words “Intel Inside†replaced by “Leap Aheadâ€. The new livery will be revealed to the public on Tuesday.
Source- Times Online
My System
(13 items)
 
  
CPUMotherboardGraphicsRAM
Sold Sold Sold Sold 
Hard DriveKeyboardPowerCase
Sold Saitek Eclipse Enermax noisetaker 600W Thermaltake tsunami dream 
Mouse
Sold 
  hide details  
Reply
My System
(13 items)
 
  
CPUMotherboardGraphicsRAM
Sold Sold Sold Sold 
Hard DriveKeyboardPowerCase
Sold Saitek Eclipse Enermax noisetaker 600W Thermaltake tsunami dream 
Mouse
Sold 
  hide details  
Reply
post #3 of 21
Intel Healthcare!?!?! lol!
iMac 27"
(15 items)
 
  
Reply
iMac 27"
(15 items)
 
  
Reply
post #4 of 21
Ooo... This could be interesting. I hope the quality of cpu's dosn't go down wih the introduction of new serivces.
Morpheus Mini
(7 items)
 
  
CPUMotherboardGraphicsRAM
i7-6700T SN970 GTX 960 Crucial CT102464BF160B 
Hard DriveOSAudio
Samsung 850 Evo M.2 Windows 10 Pro MOTU Audio Express 
  hide details  
Reply
Morpheus Mini
(7 items)
 
  
CPUMotherboardGraphicsRAM
i7-6700T SN970 GTX 960 Crucial CT102464BF160B 
Hard DriveOSAudio
Samsung 850 Evo M.2 Windows 10 Pro MOTU Audio Express 
  hide details  
Reply
post #5 of 21
Woohoo! Does this mean that PC adds can say "this fantastic PC comes with an intel blah blah blah" *pause for intel inside logo and jingle*. I hate that jingle!
My System
(13 items)
 
  
CPUMotherboardGraphicsRAM
Athlon II X4 640 Gigabyte GA-MA770-UD3 7900GS <3 2x 2GB Corsair DDR2 + 2x 512MB of value stuff 
Optical DriveOSMonitorKeyboard
NEC AD-7170 Win 7 Asus VW193D-B A4 tech wireless 
PowerCaseMouseMouse Pad
Coolermaster Fractal Design Define R3 Gigabyte GM-M6800 Bright Mat 
  hide details  
Reply
My System
(13 items)
 
  
CPUMotherboardGraphicsRAM
Athlon II X4 640 Gigabyte GA-MA770-UD3 7900GS <3 2x 2GB Corsair DDR2 + 2x 512MB of value stuff 
Optical DriveOSMonitorKeyboard
NEC AD-7170 Win 7 Asus VW193D-B A4 tech wireless 
PowerCaseMouseMouse Pad
Coolermaster Fractal Design Define R3 Gigabyte GM-M6800 Bright Mat 
  hide details  
Reply
post #6 of 21
Quote:
Originally Posted by corned_beef
Woohoo! Does this mean that PC adds can say "this fantastic PC comes with an intel blah blah blah" *pause for intel inside logo and jingle*. I hate that jingle!
Greeat.. Now everyone with Intel healthcare can have "Intel inside" on the back of their necks . But interesting.. Maybe AMD will do this as well when it gains a bit more recognition and market share.
My System
(13 items)
 
  
CPUMotherboardGraphicsRAM
AMD Athlon 3600+ X2 Biostar Tforce 550 BFG 7600GT OC Corsair XMS DDR675 2x1024 
Hard DriveOSMonitorKeyboard
WD 160GB + WD 80GB SATA Windows XP Pro Compaq MV720 Logitech 
PowerCaseMouseMouse Pad
FSP FX600-GLN Aspire X-Cruiser Black Razer Copperhead Tempest Ratzpad GS 
  hide details  
Reply
My System
(13 items)
 
  
CPUMotherboardGraphicsRAM
AMD Athlon 3600+ X2 Biostar Tforce 550 BFG 7600GT OC Corsair XMS DDR675 2x1024 
Hard DriveOSMonitorKeyboard
WD 160GB + WD 80GB SATA Windows XP Pro Compaq MV720 Logitech 
PowerCaseMouseMouse Pad
FSP FX600-GLN Aspire X-Cruiser Black Razer Copperhead Tempest Ratzpad GS 
  hide details  
Reply
post #7 of 21
Yeah, with intel less dominating in the CPU market, getting in to other things, people may look to a more dedicated company like AMD. Then they'll probably just do the same lol. Well, don't mean to be rude but i got a party to go to, happy new year everyone
My System
(13 items)
 
  
CPUMotherboardGraphicsRAM
Athlon II X4 640 Gigabyte GA-MA770-UD3 7900GS <3 2x 2GB Corsair DDR2 + 2x 512MB of value stuff 
Optical DriveOSMonitorKeyboard
NEC AD-7170 Win 7 Asus VW193D-B A4 tech wireless 
PowerCaseMouseMouse Pad
Coolermaster Fractal Design Define R3 Gigabyte GM-M6800 Bright Mat 
  hide details  
Reply
My System
(13 items)
 
  
CPUMotherboardGraphicsRAM
Athlon II X4 640 Gigabyte GA-MA770-UD3 7900GS <3 2x 2GB Corsair DDR2 + 2x 512MB of value stuff 
Optical DriveOSMonitorKeyboard
NEC AD-7170 Win 7 Asus VW193D-B A4 tech wireless 
PowerCaseMouseMouse Pad
Coolermaster Fractal Design Define R3 Gigabyte GM-M6800 Bright Mat 
  hide details  
Reply
post #8 of 21
Wonder how good the new Logo will be.
post #9 of 21
Quote:
Originally Posted by ENTERPRISE1701
Wonder how good the new Logo will be.
I'm predicting something like...
iMac
(13 items)
 
  
CPUGraphicsRAMMonitor
i7-2600 6970M 4GB 27" 
Mouse
Logitech M570 trackball 
  hide details  
Reply
iMac
(13 items)
 
  
CPUGraphicsRAMMonitor
i7-2600 6970M 4GB 27" 
Mouse
Logitech M570 trackball 
  hide details  
Reply
post #10 of 21
I don't like this...I hate to say this but I'm a fan of intel, they're processors have never done me wrong. same for ati, lmao I must like stuff everyone hates. I'm in the minority. Intel processors might not be the fastest in the world but they do what they're supposed to do, and the do a damn good job at it.
Workstation #1
(17 items)
 
   
CPUMotherboardGraphicsRAM
AMD Ryzen 7 1800X Asus ROG Crosshair VI Gigabyte GTX 1080 Crucial Ballistix Sport 
Hard DriveHard DriveHard DriveHard Drive
Crucial MX300 1TB M.2 SSD Hitachi 2TB Sata 3.0 HDD Crucial MX300 1TB 2.5" SSD WD Caviar Black 4TB HDD 
CoolingOSMonitorKeyboard
Corsiair H110i Windows 10 Pro x64 3x Dell U2717D 2560x1440 monitors Coolermaster Masterkeys TKL 
PowerCaseMouseMouse Pad
Corsair CX750M Corsair 600C Logitech G900 Corsair MM200 XL 
Audio
Onboard 
CPUMotherboardGraphicsRAM
Intel Core i7-3540M Dell Latitude E6430 Intel HD4000 6GB DDR3 
Hard DriveOptical DriveCoolingOS
128GB Samsung 841 SSD DVD-ROM drive Stock Windows 7 Professional 64-bit 
MonitorKeyboardPowerCase
1600x900 Latitude E6430 screen Das Keyboard Model S Professional Stock Dell Latitude D6430 Chassis 
MouseMouse PadAudio
Steelseries Kinzu V2 Pro None Onboard 
  hide details  
Reply
Workstation #1
(17 items)
 
   
CPUMotherboardGraphicsRAM
AMD Ryzen 7 1800X Asus ROG Crosshair VI Gigabyte GTX 1080 Crucial Ballistix Sport 
Hard DriveHard DriveHard DriveHard Drive
Crucial MX300 1TB M.2 SSD Hitachi 2TB Sata 3.0 HDD Crucial MX300 1TB 2.5" SSD WD Caviar Black 4TB HDD 
CoolingOSMonitorKeyboard
Corsiair H110i Windows 10 Pro x64 3x Dell U2717D 2560x1440 monitors Coolermaster Masterkeys TKL 
PowerCaseMouseMouse Pad
Corsair CX750M Corsair 600C Logitech G900 Corsair MM200 XL 
Audio
Onboard 
CPUMotherboardGraphicsRAM
Intel Core i7-3540M Dell Latitude E6430 Intel HD4000 6GB DDR3 
Hard DriveOptical DriveCoolingOS
128GB Samsung 841 SSD DVD-ROM drive Stock Windows 7 Professional 64-bit 
MonitorKeyboardPowerCase
1600x900 Latitude E6430 screen Das Keyboard Model S Professional Stock Dell Latitude D6430 Chassis 
MouseMouse PadAudio
Steelseries Kinzu V2 Pro None Onboard 
  hide details  
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Hardware News
Overclock.net › Forums › Industry News › Hardware News › Intel Drops Logo After 37 Years; Seeks to Take Image Beyond PCs