* Games are the most downloaded â€" both free and paid
* Facebook, Google Maps and Weather Channel are the most popular apps across smartphones
o iPhones: Facebook (58%), iTunes (48%), Google Maps (47%)
o Android: Google Maps (67%), Facebook (50%), Weather Channel (38%)
o Blackberry: Facebook (51%), Google Maps(34%), Weather Channel (28%)
* Social Networking: Facebook clearly favorite app, but MySpace is hugely popular among teens; LinkedIn attracts adults 25-44
* News/weather: Weather Channel was used by 58%; age distribution across sites was similar, save for Time Mobile and Thomson Reuters
* Shopping: Amazon and eBay lead (57% and 41%)
* Search/Map: skew male, particularly Instamapper (80/20)
* Video/Movie: skewed towards males; Imeem and Moviefone show a higher proportion of young users
* Music: iTunes, Pandora, Sirius XM appeal more to males, while Yahoo Music almost evenly split (51/49)
A great deal of this can be attributed solely to these apps being integrated into the phone. I bet a good deal of the usage is just trying it out once and then not again.
Originally Posted by tincanman
O:
facebook is that popular???
amazingly crazy
Quote:
Originally Posted by i_ame_killer_2
Facebooks market is just really amazing. Props to the founder.
yeah it really is. That's why advertising on Facebook is the way to go. It's like the biggest secret because no one really has tapped into it advertisement wise.
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