[AT]AMD to Retire the ATI Brand later this year - Page 15

Originally Posted by AdmiralThrawn

omg what?!

Is that even legal, for nVidia to have no competition? No, it isn't. wth is AMD thinking?

Edit: even if it's not true,how can they even be considering this?

Originally Posted by RUGRLN

Kinda stupid IMO....
What's wrong with the ATI name...in any event, I'm on the nVidia bandwagon so wotever..

Originally Posted by DOOOLY

what does ati stand for? I hope this rebranding does not hurt the price of cards. I wonder if nvidia would change the name of there geforce line up its over do imo.

Originally Posted by gex80

It makes snse to do this in some respects but in others it does not. You are getting rid of a brand name. When people shop for things they look for brand because the brand equates to a level of quality and commitment. The general populace that I deal with at my job feel that AMD is inferior to intel because their friend said so. So saying that this computer comes with an AMD video card people are going to be like what? That's because AMD is known for processors and ATI is known for video cards regardless if they are the same company or not.

I personally don't care that they do a rename because I already know they are the same company and I will end up knowing whether they change the name or not.

It's the general population that we have to worry about. I still deal with people who don't know that HP and Compaq are the same company even though that merger took years ago.

So for the enthusiat it does not matter. We don't make up majority of their sales. We do make up more dollar per sale yes, but they make more money through the OEM market which is where brand recognition goes a long way.

For example mom and pop are ordering a custom dell off dell's website. Someone tells them that Intel is better than AMD. But everything about this one particular computer is perfect with the intel processor and all but they come across something that says integrated AMD video card.

The fact that they are told that intel is better than AMD they are gonna look for something other than AMD possibly an integrated intel cause they don't know that ATI and AMD are the same company nor do they care that they are. They are gonna look for something that doesn't say AMD. That where it will be helpful for them to stay with the ATI name.

Remember brand recognition goes a long way. Just cause there is something cheaper and faster doesn't mean you are willing to get it. If a new company started pumping out processors that rivaled intel but at a cheaper price are you willing to jump ship the first chance you get or are you gonna be wary and wait for everyone else to do it and see what they say?