depends which set of fanboys are tripping at the time the question is asked. anyway, lots of cosmetics, and some non-cosmetics but stuff that won't give you an advantage. hitting level 80=/= win, and most of the funny business items are available in game. there's also the fact that you don't need cash money to buy anything from it.
but as i said, depends on who you ask and how they want to spin it. Anet sure left the door open for that. i will say it could easily become P2W but at least for now they're against such a thing.