Little sanding, filling the old mounting holes, bit of paint.
Can make almost anything pretty if you try hard enough
Sure beats the Fugly case I threw together for shipping out a rotary cooler.
Mainly I just hate to ship out a cooler with no case. You can be as thorough as you like, there's always a huge risk when you send one 'open' and I'm trying to avoid it.
A lot cheaper if you don't have to deal with a case I suppose.
But it took 3 cans of paint to make it look nice and it adds up
It is probably hard though to convince a buyer on the front end that the extra cost is actually an investment. Especially in todays economy.