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[TPU] Msi GTX 580 and 6970 LIGHTNING - Page 6

post #51 of 129
People who buy these lightning models usually got the cabbage. Why you guys at MSI have not made a deal with EK waterblocks or DD or any other manufacturer to make custom full cover blocks for the lightning models?

Its not necessary to only sell ones with the waterblocks installed, simply sell the block separately or make another side model with the waterblock already installed, its your call.
Air cooling is a big problem here. We need water.
There are a handful of people that would buy it, i know i would if it would be available.
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post #52 of 129
Quote:
Originally Posted by L36 View Post
People who buy these lightning models usually got the cabbage. Why you guys at MSI have not made a deal with EK waterblocks or DD or any other manufacturer to make custom full cover blocks for the lightning models?

Its not necessary to only sell ones with the waterblocks installed, simply sell the block separately or make another side model with the waterblock already installed, its your call.
Air cooling is a big problem here. We need water.
There are a handful of people that would buy it, i know i would if it would be available.
Custom water blocks would probably make everything more expensive.
The 480 lightning is great on air, matches my best evga 480sc on water, does better on stock air than 2 other 480 sc on water.
I need to try out my 480 lightning on ln2, been putting it off too long, x-mas is over now...
Can't wait to see the 580 lightning, the coolers look a bit nicer than the 480s.
    
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post #53 of 129
Quote:
Originally Posted by MSIalex View Post
Piccard,

1) The bridge of the Enterprise-E does not look like that.

2) TFIII, no. It will be restricted to high-end cards. Difference is the cooler is more massive... it mainly was introduced for the 480 Lightning but now serves double duty on the high-end GPUs.

3) If you guys love the TFII cooler but dont want to get a whole new card, your wishes will be granted really soon.
Yesssss, I've been waiting for this. Unfortunately I JUST got an Accelero Xtreme Plus :/
post #54 of 129
Quote:
Originally Posted by L36 View Post
People who buy these lightning models usually got the cabbage. Why you guys at MSI have not made a deal with EK waterblocks or DD or any other manufacturer to make custom full cover blocks for the lightning models?

Its not necessary to only sell ones with the waterblocks installed, simply sell the block separately or make another side model with the waterblock already installed, its your call.
Air cooling is a big problem here. We need water.
There are a handful of people that would buy it, i know i would if it would be available.

Why?

In a nutshell.... costs of running a business.

- RMA costs
- R&D costs
- Thermal design costs

Additionally, what is the benefit of having EK or DD or some other waterblock that is not our own? The consumer can probably buy a reference card and mod it and it will be cheaper than if MSI sold it. If we sell it, we back it up with OUR own warranty and no one else's.

Sort of like buying a new Lancer Evolution X, then slapping on a HKS turbo kit and sell it as-is from the dealer. Who would bear the back-end costs of service issues at the dealer resulting from a failed component of the turbo kit that caused the car to crash (and exposing a flaw in the suspension design)?

And you also answered the question: "a handful of people". If the TAM (total available market) is X, and the market is saturated with users that mod, what benefit is there to make a product that would not move and become a money losing proposition?

I somehow wish people can look at it from a macro scale, but it's hard.
    
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post #55 of 129
Quote:
Originally Posted by MSIalex View Post
Why?

In a nutshell.... costs of running a business.

- RMA costs
- R&D costs
- Thermal design costs

Additionally, what is the benefit of having EK or DD or some other waterblock that is not our own? The consumer can probably buy a reference card and mod it and it will be cheaper than if MSI sold it. If we sell it, we back it up with OUR own warranty and no one else's.

Sort of like buying a new Lancer Evolution X, then slapping on a HKS turbo kit and sell it as-is from the dealer. Who would bear the back-end costs of service issues at the dealer resulting from a failed component of the turbo kit that caused the car to crash (and exposing a flaw in the suspension design)?

And you also answered the question: "a handful of people". If the TAM (total available market) is X, and the market is saturated with users that mod, what benefit is there to make a product that would not move and become a money losing proposition?

I somehow wish people can look at it from a macro scale, but it's hard.
Fair enough.
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post #56 of 129
Keep in mind, we're always open to doing new stuff, but it has to make financial sense.

If we are in the business of losing money, we wouldn't come out with cool **** in the future.
    
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post #57 of 129
Quote:
Originally Posted by DeadSkull View Post
IMO, is there really such a thing as binning by nVidia or ATI AIBs? I do not think any of those companies either have the time or money just to satisfy the wants of a tiny minority for golden chips that can clock well.

Maybe nVidia or TSMC prebins the chips based on their wafer placement but as for individual binning and testing by each AIB, I do not think thats feasible.
It's entirely feasible... except you have to think about front and back end costs.

What is the cost of binning?

- Manpower for testing
- Rig(s) for testing
- Time for testing
- Manufacturing/tooling costs
- Packaging costs
- RMA buffer

And the most important cost: RMA/warranty costs. If a chip is binned and people essentially fry cards to get the max out of it (and in the process abuse the RMA process), then what will become of the whole binning process? It's great to sell a nice halo product, but if it's going to cost the company twice as much to service a card then it's not really worth it.

Binning is great, but most people don't realize the additional costs... We'd love to bin every niche market product but it's a lot harder than you would think.
    
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post #58 of 129
Quote:
Originally Posted by MSIalex View Post
****
????
post #59 of 129
**** = s h ! t
    
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post #60 of 129
Go figure. Thanks MSI. I like mine.
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