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[LR] CoolIT Announces Partnership with Corsair; Pulls Out of Retail - Page 4

post #31 of 53
Quote:
Originally Posted by Tator Tot View Post
What I'm saying is that no one cares about brand.

Corsair's only offering into sound is a USB Headset; everyone offers those. So none of the audio enthusiasts really care.

If Corsair can show that they have a value product available that really does (pardon the pun) sound good, then people will recommend them.
There are limited offerings in the Sub $100 market for Headphones that are good. JVC's RX 700's (and sometimes RX900's) pretty much hold the market in that $75 spot.

So if Corsair can offer a product with the HS1A that sounds close to, or as good as the RX700/RX900's but have a boom Mic as well it can get an easy recommendation.
I only agree with the part in bold. How can you say that people don't care about brand? We're on a forum dominated by fanboys (NVIDIA vs AMD, Intel vs AMD, Corsair PSUs vs SeaSonic PSUs,
flashy cases (CoolerMaster) vs minimalistic cases (Lian-Li), etc.) and you're saying that people don't care about brand? I'd say at least 50% of OCN's members care about brand. Skullcandy anyone?
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post #32 of 53
I generally prefer the Asetek designs to CoolIT's offerings thus far, but perhaps intense focus will yield some appealing products I am very interested by what the software may offer, too.

I'll be eagerly following events to come.
    
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post #33 of 53
Quote:
Originally Posted by B!0HaZard View Post
I only agree with the part in bold. How can you say that people don't care about brand? We're on a forum dominated by fanboys (NVIDIA vs AMD, Intel vs AMD, Corsair PSUs vs SeaSonic PSUs,
flashy cases (CoolerMaster) vs minimalistic cases (Lian-Li), etc.) and you're saying that people don't care about brand? I'd say at least 50% of OCN's members care about brand. Skullcandy anyone?
I think he's talking about the headset market in regards to brand.

Honestly, most end users don't really care about usb headset brand and drop 80 bucks into a not good logitech g35, etc. Usually due to ignorance.
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post #34 of 53
This is interesting. I wonder what the H80 and H90 will be like. I hope it comes out this year.
post #35 of 53
Quote:
Originally Posted by Tator Tot View Post
Source

This is pretty important as Corsair is changing OEM's but pretty much hiring a R&D team to do complete work for them.

This Software control solution sounds VERY interesting. And could possibly enter all markets Corsair is in. Allowing you fan and lighting control, a long with telling you voltage on your PSU and information on your RAM (temps, usage, speeds, ect)

H60 is the least interesting part about all of this, though it is sort of interesting as the name implies it'll be place in-between the H50 & H70 in terms of performance.

Though I wonder if it's gonna be based on a new design or the EcoALC
software controls = another EULA I won't accept. Nty.
post #36 of 53
Quote:
Originally Posted by Tator Tot View Post
So if Corsair can offer a product with the HS1A that sounds close to, or as good as the RX700/RX900's but have a boom Mic as well it can get an easy recommendation.
I'd buy RX700s with a boom mic if they were $50-$75. The lack of a boom mic is my only criticism of the RX700s as far as gaming is concerned.
post #37 of 53
Thread Starter 
Quote:
Originally Posted by srsdude View Post
software controls = another EULA I won't accept. Nty.
What does that matter? In most circumstances EULA's on software like that is telling you not to steal, recreate, or pirate it. That's it.

Besides, software controls are only an option; not needed.
Quote:
Originally Posted by Phaedrus2129 View Post
I'd buy RX700s with a boom mic if they were $50-$75. The lack of a boom mic is my only criticism of the RX700s as far as gaming is concerned.
Well from what I have heard (though not through experience) the HS1 had excellent Mid's & High's for a USB Headset; though bass was a tad low and definitely not as earthy as RX700/RX900's.

Though that can be adjusted via control panels for your audio to give them a small boost.
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post #38 of 53
As far as Brand goes, enthusiasts can be a bit more brand agnostic than other guys depending on the actual product.

For example, with CPUs and GPUs, brand is fairly important. About 20% are completely loyal to Intel or AMD or Nvidia or ATI. So no matter who's got the obvious price/performance part, at least 20% are going to use one brand regardless.

With our products, it's kind of strange. Memory works one way, PSUs work another. PSUs have very high brand loyalty - memory, people tend to buy price/density/performance with a focus on brand only if it's within their price range. Cases - people rely on looks and features (though not necessarily in that order).

With Audio - brand is hugely important. For example - everyone in the world has heard of Bose and they have a fantastic reputation amongst most people. If you asked my mom or dad about Bose, they'd have a generally positive response. "I heard those new noise canceling headphones are amazing!" they might say. Next time you're on a plane, look at the guys in business class or first class and see what headphones any of them might be wearing - chances are, they bought Bose headphones. It's not because they're the best - they aren't. It's because they have high brand loyalty and a great image.

Corsair has no reputation in audio yet - but we're building it. The right way to build a good reputation is to take it seriously. We do. We have built a soundproof lab, hired two audio engineers, developed each product from scratch with audio quality in mind first, and cosmetic appearance or other goofy things second.

I'm not an audiophile but I appreciate good sound - I have used a set of Beyerdynamic DT990s for years and before that, I had four sets of Sennheiser headphones (HD595, HD580, HD650, HD280 Pro) with various headphone amps. I've listened to Klipsch speakers, Logitech speakers, etc. I can honestly say that our products compete very well with those products in the price performance range. I still think my DT990s sound better than the HS1 - but not twice as good, and they cost more than twice as much.

So I think we have really good products attacking really good price points and I think that's what you need to do to make people take Corsair seriously in the audio world.

The end goal is for people to think "If it has the Corsair logo on it, I can trust that it's quality."

Got a long way to go to get to that level in Audio - though we've already done it with Memory, PSUs, and to some degree, SSDs, Flash drives, Cooling and Cases.
post #39 of 53
Quote:
Originally Posted by CorsairGeorge View Post
As far as Brand goes, enthusiasts can be a bit more brand agnostic than other guys depending on the actual product.

For example, with CPUs and GPUs, brand is fairly important. About 20% are completely loyal to Intel or AMD or Nvidia or ATI. So no matter who's got the obvious price/performance part, at least 20% are going to use one brand regardless.

With our products, it's kind of strange. Memory works one way, PSUs work another. PSUs have very high brand loyalty - memory, people tend to buy price/density/performance with a focus on brand only if it's within their price range. Cases - people rely on looks and features (though not necessarily in that order).

With Audio - brand is hugely important. For example - everyone in the world has heard of Bose and they have a fantastic reputation amongst most people. If you asked my mom or dad about Bose, they'd have a generally positive response. "I heard those new noise canceling headphones are amazing!" they might say. Next time you're on a plane, look at the guys in business class or first class and see what headphones any of them might be wearing - chances are, they bought Bose headphones. It's not because they're the best - they aren't. It's because they have high brand loyalty and a great image.

Corsair has no reputation in audio yet - but we're building it. The right way to build a good reputation is to take it seriously. We do. We have built a soundproof lab, hired two audio engineers, developed each product from scratch with audio quality in mind first, and cosmetic appearance or other goofy things second.

I'm not an audiophile but I appreciate good sound - I have used a set of Beyerdynamic DT990s for years and before that, I had four sets of Sennheiser headphones (HD595, HD580, HD650, HD280 Pro) with various headphone amps. I've listened to Klipsch speakers, Logitech speakers, etc. I can honestly say that our products compete very well with those products in the price performance range. I still think my DT990s sound better than the HS1 - but not twice as good, and they cost more than twice as much.

So I think we have really good products attacking really good price points and I think that's what you need to do to make people take Corsair seriously in the audio world.

The end goal is for people to think "If it has the Corsair logo on it, I can trust that it's quality."

Got a long way to go to get to that level in Audio - though we've already done it with Memory, PSUs, and to some degree, SSDs, Flash drives, Cooling and Cases.

Now together, make some more great products.
    
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post #40 of 53
Quote:
Originally Posted by CorsairGeorge View Post
-Snip-
Awesome.
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