Buy the DVD or Blu-Ray, also get lifetime access to the movies over the Web. Is UltraViolet the future of buying movies?
The big studios have a new weapon in the battle against TV and movie piracy. Itâ€™s called UltraViolet and is a new distribution platform that allows lifetime access to digital files via a web-based account and playback on all compatible devices.
The group hopes that the big selling point will be the ability to access purchased content on any UltraViolet device including streaming and download for off-line playback to wireless devices via an online storage portal at home or on the go.
UltraViolet relies on users registering for a free account, but then limits to a maximum of six users access to the content as well as tying the Ultraviolet devices to the content. This suggests that the studios are still trying to come to terms with digital delivery models and copyright control by tying users in knots in perpetuity.