I'm actually a pretty big fan of this board.
While I'm not a fan of having another gamer's name scribbled all over my board (i'd rather have my own name), I really think people are being overly critical of this board because of Fatal1ty or the fact that it's an Asrock board.
The design of the board has nearly everything you could want from it. The black and red color scheme looks aggressive and sharp and is only accentuated by the heatsink design that doesn't look skimpy like so many of the P67 boards. Also, the gold caps compliment the black and red color scheme nicely. If they were say blue like so many other caps, they would contrast the entire color scheme. The gold is a nice, clean look.
Why even compare it to an ROG board? Sorry, but if they removed Fatal1ty's name from this board, I would choose this board over any Asus designed motherboard in a heartbeat. The layout just looks far superior.
Currently, the best looking P67 boards are Gigabyte's UD7, Asrock's P67 Extreme6, Asrock's P67 Fatal1ty board (minus his name all over it), and MSI's Marshall.