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[Joystiq]Your Mom Hates Dead Space 2 Ad Campaign

post #1 of 57
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Quote:
Marketing agencies rarely want to promote their product as "an atrocity." However, a new ad campaign by EA does exactly that. "Your Mom Hates Dead Space 2" subjects focus group participants, comprised entirely of older females, to experience footage from Visceral's upcoming survival horror game.
http://www.joystiq.com/2011/01/16/yo...ign-uncovered/
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Nemesis NE-α
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post #2 of 57
My mom? She wouldn't give two sheets.
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post #3 of 57
I lol'd...
Lol
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post #4 of 57
Trashy marketing. Immature. Do not want.
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post #5 of 57
Too much.
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post #6 of 57
I love it
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post #7 of 57
Lol at reactions.
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post #8 of 57
Great facial expressions. Actresses or real?
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post #9 of 57
The game's rated M....yet they're talking about "your Mom". IMO, the add is aimed towards the wrong age group.
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post #10 of 57
Quote:
Originally Posted by kurt1288 View Post
The game's rated M....yet they're talking about "your Mom". IMO, the add is aimed towards the wrong age group.
The ESRB ratings have nothing to do with what age group games are marketed toward, just what age group one self-regulatory organization thinks the game is suitable for. Completely different things.

Dead Space 2 is marketed at the whole 13-30 age group.
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