Why didn't he name it something that didn't involve words "Starcraft" and "World of ***Craft?"
O wait that's right because he wanted to take advantage of publicity
associated with copyrighted trademarks which are an intellectual property of other people.
The Starcraft brand is worth 100's of millions of $$'s, it's a valuable property,
In fact Brands such as WoW, COD and SC2 are very lucrative opportunities,
because it doesn't matter what the content is, they can just make a texture pack for existing COD game and release as a new game under COD brand, and they are guaranteed profits. Just look at Starcraft 2 sales, the game is outdated barely looks better than any of the 100's of wc3 starcraft mods, and features cliched story line and same old tired gameplay, but the sales did pretty well. Why - because of the Starcraft brand.
Or to give another example: A company releases a cartoony ovehead rpg called Torchlight.
Almost no one cares, some people buy it say it was ok, the developers earn mediocre profit.
A company releases a cartoony overhead rpg called Diablo 3:
It sells millions copies and everyone immediately proclaims it the best game of the year
and 5 expansions are on the way.
The difference - the brand. Once the company developed a successful brand
they are pretty much guaranteed huge profits.
So it's entirely understandeable why no one wants to let their brand which was built upon years and years of hard work to be diluted by some no - name guy in the basement.
In fact blizzard is just telling him to stop making the mod, if I understand correctly they are not even suing him.
So they are actually being nice to the guy who steals their $$ and offering him to just stop stealing and giving him an opportunity to not get sued it's sad to see their efforts are being met with dark ingratitude.
All the pirates should get sued and stop infringing upon other people's trademarks and copyrights.
Edited by Fun - 1/25/11 at 11:08am