Ryan Winzen put together an impressive video demo of a game he called World of StarCraft, using StarCraft 2's modding tools. The video was passed around the various gaming blogs yesterday, and unfortunately it caught the eye of Activision Blizzard, who sent a cease and desist notice to YouTube, causing the video's deletion.
Keep in mind you can find many videos of the StarCraft 2 engine put to use to create all sorts of mods, some of them named for, or referencing, well-known properties. Unfortunately, by naming the mod in question World of StarCraft, Winzen tripped over two well-known Blizzard properties, including a product that may or may not be in production.
Even if Blizzard has no plans of creating a World of StarCraft game in the near future, the company apparently feels it's important to keep the name open and unencumbered by relationships to mods and fan-made projects.
Winzen pleaded with Blizzard to allow him to continue to develop a game called World of
StarCraft. He shows some heart, but his response seems a touch naive. "I know it's hard to trust someone you've never met to piggyback on your own legacy... Let me assure you that I am in no way shape or form going to deliver anything less than complete perfection (edit: close to perfection)," he wrote on his forum.
They have to allow this