Originally Posted by Confessed
At least they won't be selling this nonsense to individual builders.
Exactly. This is so OEMS can brag in the pc specs that it uses AMDs newest 6 series graphics. Its the way the game is played, and I understand although do not approve of their decision to do this. I actually appreciate that they are not making this available for retailers, it shows at least that they aren't trying to deceive system builders. Most people who buy OEM computers don't really care and will be happier for their ignorance anyway.
I ragged pretty hard on Nvidia in the past for their re-branding nonsense and this really is mostly the exact same thing. AMD has managed to execute this with a little more class though I think. Again, I feel like this is a decision meant to appease OEM system builder like dell, hp, and the rest rather then to try and sell more graphics cards through deception. I do hope this doesn't become a lasting trend in the graphics business, from either AMD or Nvidia.