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[DigiTimes] ASRock becomes the third-largest brand in motherboard industry in 2010

post #1 of 98
Thread Starter 
Quote:
Taiwan-based motherboard brand ASRock shipped eight million branded motherboards in 2010 and became the third-largest motherboard brand, surpassing Micro-Star International (MSI) and Elitegroup Computer System (ECS) and only behind Asustek Computer and Gigabyte Technology, according to sources from motherboard players.
Source.

While this doesn't include OEMs, I'm quite surprised at this. I thought that MSI would have 3rd spot for quite a while, but upon further thought, hasn't ASRock really stepped up their product range and quality in the last couple of years?

Well deserved imo, they not only have a huge range of motherboards specialising in the budget enthusiast area, but are also quite innovative and unafraid to have unique motherboards such as the P67 Transformer.

Good on ASRock.
post #2 of 98
Good pricing and features usually win =)
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post #3 of 98
I think this does not reflect NA market at all. In Asia they go for the cheapest. I forgot who said it but Asis has a much larger motherboard market.
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post #4 of 98
^^lol, denial much?

Does this fact somehow insult your seemingly elitist outlook on "How it should be"?
    
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post #5 of 98
Quote:
Originally Posted by ZealotKi11er View Post
I think this does not reflect NA market at all. In Asia they go for the cheapest. I forgot who said it but Asis has a much larger motherboard market.
A lot of people, and small businesses in Asia built their own computer instead of buying prebuilt systems by Dell or Lenovo just to save money. They often go for the cheapest parts too(plus most people don't need high performance computers anyways).

I live there for years so I know how it's like
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post #6 of 98
Isn't ASRock to Asus like Chevy is to Cadillac? (despite a bit more overlap)

So basically ASUS is #1 and #3?
    
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post #7 of 98
Quote:
Originally Posted by TheSprunk View Post
Isn't ASRock to Asus like Chevy is to Cadillac? (despite a bit more overlap)

So basically ASUS is #1 and #3?
As far as I know, they share production facilities, but ASRock has had a free reign over what they produce there for some time, and more notably, have always retained their own engineering teams and have always operated out of
their own headquarters. The connection between the two is less then it once was.
    
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post #8 of 98
Thread Starter 
I believe they are owned by the same parent company, but are given pretty much full autonomy over what they do.
post #9 of 98
Asrock is oldskool Asus. It's like jungle music and dubstep.
I own the X58 flagship and I find it really nice. It may not bring my i7 to over 9000 ghz (or maybe yes? I didn't even have the time to try), but it's a quality product with good features that costed me less than 200€.
Edited by SHNS0 - 1/27/11 at 5:24pm
     
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post #10 of 98
Good for ASRock, I've used a few motherboards from them in builds for friends and family and they've always been great for the price.

Happy to see Gigabyte is doing as well as they are as well.
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