A buddy of mine buys every PS3 release that's advertised on TV right when they come out. He never plays them and ends up trading them in for something like $7.50 towards his next new release that he never plays. Like Little Big Planet 2. He was going on about, "LBP 2 is awesome. I got it, eh?". So I ask what it's about, and he doesn't know, "it's just awesome!". He's already traded it in.