Battlefield 3 needs to be "a better shooter" in order to dethrone Call of Duty from its FPS throne, says EA senior gamplay designer Alan Kertz.
Speaking to fans via Twitter, Kertz wrote: "You don't kill COD by trying to be COD. You kill COD by making a better shooter."
The DICE man also promised a significant amount of depth over the last Battlefield instalment:
"BF3 will be deeper than BF2," he wrote. "That said we've paid a lot of attention to keeping depth while pacing the learning curve.