Originally Posted by fraudbrand
Hmm...$7.99 for a 6ft cable from Amazon or $700 for a 6ft AudioQuest cable from Best Buy. Hmm....
It's very easy to sell a cable for cheap online. It's a lot more cost effective for the company.
When you sell anything at a brick-and-mortar store, the margin has to be increased quite a bit to support bills, employees, and shipping costs to the store. On top of that, there is almost no profit to be made off of televisions and stereos, so the cables have to make up the margin.
From a customer's perspective, cheap is cheap and we want to save money. From a businessperson's perspective, margins need to be decent in order to keep the doors open.
There's also the issue of returns. If something needs to be returned to an online store, more often than not, the customer has to pay for the shipping, again, to send it to the store. Then there's a wait for the turnaround, and sometimes more shipping. At a physical store, you walk in with your receipt and exchange it, and the problem is solved without waiting or paying for shipping (twice). The counter-argument for that is: "It's just a cable, I'll never return it". I have had to return cables that were defective or fell apart in a matter of days. It does happen, and it's much easier to return an item to a physical store.
Now, a $15 cable from a physical store could perform just as well as a $2.76 cable from Amazon, without a doubt, especially if it's the same exact brand and the same exact cable, but there's a reason for higher prices for cables at a physical store vs online, as I mentioned above. If that $2.76 cable from Amazon is not the same exact cable, and it's a real cheap-o with much less shielding, poor stress relief, and weak solder joints, then chances are you'll be buying it again after it breaks, as I've had to do.
But who cares, what's $2.76 + $6 shipping really matter these days.