It's not scary for gamers. It's scary for the big companies who don't want to get with the times, and who still rely on traditional sales for the majority of their income. That's what publishers do. Digital is scary for them, because it means any developer, including devs who they have working for them, can bypass them entirely and publish their independent work on the Internet via Steam or any other DD etailer.
It's like this article: http://www.smh.com.au/business/the-f...218-1azh3.html
It's propaganda. People like the fact they can download albums for cheaper, in high quality/lossless, than going to a music store and purchasing a CD. Again, music labels and publishers.
The publishers are scared and clinging to the old way of doing things, because it's controllable and they end up with most of the money. But now artists can pay someone for some cover art, and distribute it on iTunes or wherever, by themselves. Without giving up their rights of ownership to a music label.
It's the same thing with games, it's all about control and the flow of income.
Once you can bypass the publishers, they no longer serve a purpose.
Sorry to them (not really, they've been screwing consumers and artists out of their rights for far too long) but it's adapt or perish.