Originally Posted by pioneerisloud
I have a personal hate towards Gigabyte and their shotty customer service department.
Really?! I have the exact opposite opinion: had very, very good experiences with Gigabyte's support/costumer services; no complaints at all.
Anyways, as far as the two boards in question are concerned, both are awesome and you'll be just fine with the one you choose. Both look great, also.
If you are going to overclock your CPU above 5.2Ghz, I would suggest the Gigabyte because it has more phases for CPU - therefore, more stability.
But, if you are aiming towards the 5.0GHz, the ASUS will do just fine.
If you are not a very patient person or are starting your way into the overclocking subject, or if you just want a "user-friendly" board that simplifies - and actually "helps" you on - the OC'ing process, then the Maximus IV is the way to go, I suppose: it's a lot easier to overclock with the ASUS because of its ROG OC features and EFI AMI BIOS.
But, if you are all about old school OC'ing and if you love the BIOS settings tweaking, the Gigabyte will make you smile - a lot.
In the end, it all comes to what your expectations are; to what features you care most seeing on a board - features you'll actually use; and to what you want to do with the board because each has its own unique features.