Every drop in usefulness of online advertising equates to a drop in quality of free websites. I hope you all realize this.
Less useful and less targeted online advertising means that advertisers will not be willing to put as much money into advertising online. Which means less profits for published websites, such as OCN. It could push some sites over the brink into losses, and eventually shutting down.
I'm not a huge fan of tracking cookies, but if I get ads for things that I might actually be interested in, instead of completely random crap, then that's a bonus. And if it helps support the websites I visit that much more, then that's a bonus as well.
You all need to think about the consequences of these things before you jump on the bandwagon. I guess I'm just not as paranoid about some things as many of you seem to be, and I like supporting free websites like OCN.
Nobody's making money off of me without my permission.