Battlefield 3 developer DICE has fired off a few rounds at its competitors, accusing other military shooters of recycling the same old formula.
"Our competitors are getting lazy," DICE general manager Karl-Magnus Troedsson told Official PlayStation Magazine.
"They're using the same engine, the same recipe for building a game. At some point you need to take that leap. I haven't seen them take that leap since a long time ago.
"We are doing that now," he insisted. "They had better watch out. We are coming for them."
Who on earth could he be referring to? It's a wild shot in the dark, but considering all of publisher EA's recent bluster about going head to head with Call of Duty, one obvious target springs to mind.