Originally Posted by JCPUser
I do understand ASUS (for example) makes Intel boards as well, but I don't see how that has to do with anything...
Look, it comes down to the fact that most people here think AMD's "non-support" is nothing but marketing (to sell more AM3+ boards) and lip service. I tend to think there is something behind it... otherwise they would have "not supported" AM2+ in AM2 sockets and AM3 in AM2+ sockets. I simply noted a change in AMDs behavior and am drawing a conclusion.
But arguing is pointless. As I said earlier, lets just wait...
I agree with some of what you said previously. However I think your missing the point.
Asus, MSi and possibly Gigabyte are, have or are soon to take the tact of offering AM3 support for Bulldozer. I doubt they're doing this out of the goodness of their hearts. Presumably they are doing so cause they are reasonably certain that there is no issue running BD on their AM3 boards.
AMD wants us to have ALL their features. Which includes the CnQ side of the system. How many overclockers even care about CnQ?
Every board Asus has green lighted for Bulldozer, are known OC'er boards. Now granted AMD says no to OC'ing but they warranty the CPUs' anyway out of recourse. I'm pretty sure that's because they have a hand in the OC'ing culture with Fusion.
In any case if they didn't back up the three largest Manufacturers that put their AMD sockets on the market, it's reasonable to assume that those three companies would pretty much take their balls and go home. They don't rely on AMD, AMD relies on them. Not only in the CPU market. Asus and MSi are(XFX is gaining a foothold) the biggest vendors on AMDs' list. It's not smart to soil the dinner table where these folks live.
Anyone who is a car guy can tell you it took a long time for Ford to rebound after cheezing off their vendors. To the point where they HAD to go straight up Intel on everyone for aftermarket parts. You couldn't find anything reasonably priced for a Mustang that didn't have a blue label on it and come from the dealer. They yanked their licenses from all the vendors and customers went to Chevy and Dodge. Only the most diehard Ford guys stayed with them.
So while there is money to be made selling when others won't, cheezing off the vendors will bite you in the wallet tenfold. If they give you a verifiable BIOS that doesn't harm your CPU, I see no reason why AMD would not honor customer warranties. They won't go out of their way to tell you you can do it. But they won't go out of their way to cut their nose off to spite their face either if you catch my drift. Which is why you probably won't hear a peep directly from AMD on this issue.