At a meeting with ad executives after introducing "Do Not Track," Kovacs says reaction to the feature was wholly negative.
"Their first posture toward us was, 'You're breaking the web. It's an economic model,'" Kovacs recounts. "'If you do this, you're single-handedly breaking the web. It'll be a great place for a non-profit, but you don't understand the web.'"
Kovacs couldn't believe what he was hearing. "I said, 'So you're telling me your entire business model is based on your users not knowing what you're doing with them? Is that how it works?'"
Mozilla's CEO is a top ranked chief, much respect.