Well I sold a few old things of mine for $140. So I basically paid only about $200 out of pocket. What I like about this model is, its shorter than a normal 570 but about 1 full inch and its quieter much quieter and it cools better too and it has displayport for my U2410..
I would have either gotten the ASUS DCII or the cheap MSI. Reference design isn't really loud. It's the AMD cards that you want to stay away from if you want quiet.