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Competing in the console space is tough these days. Studios are announcing layoffs all the time, and market estimates are often bleak. While the situation at retail is not good, the hope for online is growing. With direct access to consumers with fewer middlemen, it provides a new market for titles like Section 8: Prejudice. We talked with Adel Chaveleh, President of TimeGate Studios, about going from a retail product to a digital-only product.

[a]list: Talk to me what the marketing approach is going to be like for the game. What's going to be the main focus – online ads?

Adel Chaveleh: Given the exclusively of it being online, we feel like the best place to advertise [the game] is online. Obviously there's going to be a lot of PR and considering our consumers going to have to be online to purchase the game, it seemed like the best idea. So were pretty excited about being able to have “conversion†right from the ad, to sell to someone right there. I wouldn't say print media is dead, but it's nice to have it on various platforms and let people play the game within minutes.

Platform specific advertising and promotions will be coming; we've already done the taste of that during PAX East. There's also the more broad editorial outreach, along with contests and a community site to go along with the general web advertising.
Cannot wait for this game to go live. I really enjoyed the Beta and as long as they get the server issues fixed, from the previous game, this should be a good fun game for $15.
    
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CPUMotherboardGraphicsRAM
i7 920 @ 4.0 Ghz GIGABYTE GA-EX58-UD3R BFG GTX285 OC2 691/1566/2592 OCZ Obsidian 6GB 
OSMonitorKeyboardPower
Win7 Pro 64 245BW G15 BFG 800 
CaseMouse
CoolerMaster CM690 G5 
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Reply