Ubisoft CEO Yves Guillemot has said there is a lack of creativity in the games industry of late due to publishers' reluctance to release new IP this late into a console cycle.
This, Guillemot believes, is why the industry is "in depression" and the release of next-generation consoles is needed to pick things back up.
"If we look at the industry's history we see that there are times when it is right to introduce new IP and times when it is harder," he said to MCV.
"At this stage in the consoles' lifecycles it is possible to do new IP, but it will be more attractive when new consoles come along. That's when consumers are more open to trying new things. As consoles get more mature it is the big established brands that soak up most of the sales.