You think this is going to stay on the home page and screensavers? Trust me, they'll find an excuse to put it into your reading material.
Every tenth page, an ad for Monster Energy, or Toyota, or Prudential.
Or maybe "Herbal enhancement" ads in the margins?
And just wait until they start selling email addresses, with an opt-out system that they don't tell you about? Don't worry, they'll have plausible deniability when your email gets sold anyway. "Network issues" or the like.
Ten gets you one that this will be implemented in all versions of all reading devices within two years and you won't be able to get one that doesn't shout "HEAD ON! APPLY DIRECTLY TO THE BELLEND" every twenty four minutes.