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[PC World] FTC calls out Google's Chrome over Do Not Track

post #1 of 28
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Quote:
Federal Trade Commission Chairman Jon Liebowitz this week singled out Google for not adopting "Do Not Track," the privacy feature that lets consumers opt out of online tracking by Web sites and advertisers.
Quote:
Asa Dotzler, Mozilla's director of community development, made the same observation earlier this week when in a post to his personal blog he argued that Chrome's lack of Do Not Track support meant the "team is bowing to pressure from Google's advertising business and that's a real shame."

source

do you think google is hesitant to adopt this new feature because of its advertising involvement? or do you think they will just release something better than the 'do not track' feature in chrome sometime in the future?
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post #2 of 28
Honestly I don't see the point of do not track. If you use it, you will still get ads but they just won't be targeted to you and be even more annoying.
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post #3 of 28
The Do Not Track feature is a bad solution to tracking.

People who track can choose to ignore the do-not-track flag.

Hopefully, Google will find a way to implement tracker blocking that does not depend on the ethics of marketing departments.
post #4 of 28
Google relies on ads for revenue. They won't implement "Do Not Track" unless they receive a ton of pressure to do so. I really can't see them designing a "superior" version of it. That would be financial suicide.

As for timAHH's comment: I strongly disagree. I'd rather see ads that are related to the content I'm currently viewing (if I have to see them at all). Just because I'm not doing anything illegal in my house doesn't mean that it's okay for people to look in through my windows. The right to privacy is extremely important.
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post #5 of 28
Quote:
Originally Posted by timAHH View Post
Honestly I don't see the point of do not track. If you use it, you will still get ads but they just won't be targeted to you and be even more annoying.
Would these same marketing companies keep paying for those ads if they aren't even coming close to their target audience? I really doubt it, or at least I doubt they could make as much money. Knowing your location and your browsing history allows them to customize the ads for places in your area, and business's will pay more for such direct advertisements.

So if everyone could use "do not track" we could likely put a big dent in the effectiveness of these ads, likely dropping these companies profit and maybe, just maybe, they won't be as annoying then.
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post #6 of 28
I can't figure out what people expected from a browser made by Google. That is the reason I didn't make the switch from Mozilla... Google Chrome is basically a massive Google Toolbar.
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post #7 of 28
I don't get why everyone complains so much about this whole tracking/advertising nonsense. Really? It's a damn 468x60 (typical banner) pixel image. I don't even notice them. If tracking my general geographical location means more accurate advertising that might relate to my interests rather than annoying random Ford/Toyota/Credit Report/etc. ads, track me all you want. It's 2011 I'm in full support of most of what's going on with the internet. We watch less TV, listen to less radio, and visit less TV sites (NBC, ABC, etc.) so we have to expect SOME new methods of advertising to come out.
Edited by Stealth Pyros - 4/20/11 at 12:36pm
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post #8 of 28
Will they add a coin slot to Google?
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post #9 of 28
Quote:
Originally Posted by stealth pyros View Post
i don't get why everyone complains so much about this whole tracking/advertising nonsense. Really? It's a damn 468x60 (typical banner) pixel image. I don't even notice them. If tracking my general geographical location means more accurate advertising that might relate to my interests rather than annoying random ford/toyota/credit report/etc. Ads, track me all you want. It's 2011 i'm in full support of most of what's going on with the internet. We watch less tv, listen to less radio, and visit less tv sites (nbc, abc, etc.) so we have to expect some new methods of advertising to come out.
+1
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post #10 of 28
do not track is stupid IMO. Ads pay for everything on the web. Without tracking ads are worse and they pay for less stuff. We all benifit from tracking and advertising even if we dont pay attention to it. I have no problem with google knowing what kind of sites and products I look at so it can show me ads based on that stuff, infact I prefer it. Its must better than seeing a bunch of random ads that have nothing to do with me.

And its not like "do not track" removes ads, it just makes them less relevant.

Do not track is something that appeals to the ignorant, using they old "advertisers are bad" mental attitude to sell a feature to users that hurts the internet's functionality as a whole.

I hope google does not ever have this feature.
Edited by Kirby1 - 4/20/11 at 3:29pm
    
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