Originally Posted by Amann
usually if its reference pcb I dont think it really matters much as to what brand it is.. but Ive had good experiences with XFX, MSI and ASUS
I generally stick with reference cards in general as the components use tend to be of (slightly?) higher quality and likely to be compatible with most aftermarket (air or water) coolers. So for the most part, any brand will do with initial launches of any given product line.
However, out of all the video cards that I have owned, I have had direct experience in dealing with XFX and EVGA's customer service. XFX was pretty decent, but EVGA was much better in comparison as the response times to inquiries and turn around time for RMA (in my case, Step-Up) was very fast, and I was kept informed throughout the entire process.
If customer service and support is important to you, then sadly there are only a handful of companies that stand out above the rest: XFX for AMD cards and EVGA for Nvidia. But if you don't plan on keeping your cards for long due to short upgrade cycles, warranty really won't matter too much to you so, again, any brand will do.