Those are pretty harsh words for a company that makes a standstill product with a fan attached. A replaceable fan at that. The directions are not great but they are more than good enough. Sure they don't have a full running video of the installation process but it is very straight forward.
Per Anandtech, it is one of the easiest fans to install and I have to agree. It is cheap, works out of the box (don't have to lap) and it keeps my CPU cool!
Winner in my book.
+rep for OP good find. At least $5.00 cheaper than what I have see it.