[GS] PCGA: Annual PC gaming revs hit $10.7 billion - Overclock.net

byardz · 08-19-08

In Leipzig, PC Gaming Alliance declares only 30 percent of platform's 2007 revenues were at retail; online income was $4.8 billion, digital distribution $2 billion.

Rumors of PC gaming's death are extremely premature, according to the PC Gaming Alliance (PCGA). Speaking today at the Leipzig Games Convention, the nonprofit industry body--which was formed just this March--banged the pro-PC drum loudly. There, it presented a report titled "Horizons," which purported to show the true strength of PC gaming worldwide in 2007.

In January, leading industry-research firm The NPD Group pegged 2007 US PC game sales as $911 million--a small fraction of the year's nearly $19 billion in US game sales. However, according to the PCGA, that figure, which only included sales of boxed PC games at retail, was but a small slice of PC game revenues. Indeed, the industry body--whose members include AMD, Dell, Intel, Microsoft, Nvidia, and Activision Blizzard--says retail sales now account for only 30 percent of PC game income internationally.

According to the PCGA's Horizons report, games on the oldest active gaming platform generated around $10.7 billion in sales worldwide. Of that, $4.8 billion--nearly half--comes from online revenue, including subscriptions for massively multiplayer games such as the omnipresent World of Warcraft. Digital distribution sales hit $2 billion globally, with in-game and game portal advertising revenues reaching $800 million. (Neither of the latter two categories is included in NPD's reports, although the industry body announced in February that it would begin issuing quarterly reports on US subscriptions sometime this year.)

In a statement provided by the PCGA, DFC Intelligence David Cole espoused his belief that, far from shrinking, the PC gaming market will continue to expand rapidly. "The real key has been the rapid growth in penetration of broadband-connected PCs in all markets around the world," he declared. "Broadband-connected PCs are the key driver of growth for PC gaming. DFC Intelligence estimated that by the end of 2007 less than one-third of households in the top 20 markets for games had a high-speed Internet connection. That clearly indicates that there is still plenty of growth to come."

The PCGA says that, going forward, it will release a new Horizons report semi-annually. For more details on the organization, visits its official Web site, www.pcgamingalliance.org.

http://www.gamespot.com/news/6196181...dlines;title;1

DetonatorLoki · 08-19-08

Lol i love how everyone was saying PC gaming was being killed by Piracy..
10.7bil says otherwise in terms of income.

Johnny Utah · 08-19-08

so US retail sales account for only about 10% of total pc gaming revenue worldwide? wow.

vgplayer · 08-20-08

Everyone on this forum would probably agree that PC gaming isn't dead. Of course it is not the same on other sites like Kotaku which is dominated by console gamers especially 360 ones (which IMO are the worst). I can't remember the last time seeing a commercial for a PC only game. Even if the game is multiplatform there will be a full screen Xbox 360 and PS3 logos and then on the last image there will be a little tiny PC game logo on the very bottom sometimes cut off by overscan on old TVs. PC games just aren't advertised that way which would give it the sense that it is dead to someone that only watchs TV and goes to console biased sites. Just my little rant.

ThatKidNamedRocky · 08-20-08

Quote:

Originally Posted by vgplayer

Everyone on this forum would probably agree that PC gaming isn't dead. Of course it is not the same on other sites like Kotaku which is dominated by console gamers especially 360 ones (which IMO are the worst). I can't remember the last time seeing a commercial for a PC only game. Even if the game is multiplatform there will be a full screen Xbox 360 and PS3 logos and then on the last image there will be a little tiny PC game logo on the very bottom sometimes cut off by overscan on old TVs. PC games just aren't advertised that way which would give it the sense that it is dead to someone that only watchs TV and goes to console biased sites. Just my little rant.

i dont even remeber seeing an advertisement for crysis

DaMirrorLink · 08-20-08

i have o_o

Coma · 08-20-08

Uh, yeah: "I can't remember the last time seeing a commercial for a PC only game."

s0nniez · 08-20-08

All I've really seen is WoW advertisements.... everywhere........

Torched-Geek · 08-20-08

Quote:

Originally Posted by s0nniez

All I've really seen is WoW advertisements.... everywhere........

Yeah.. Wow is an exception to that rule. Otherwise it's mainly multiplatform games, where they can advertise all platforms at once.

byardz · 08-20-08

Quote:

Originally Posted by vgplayer

Everyone on this forum would probably agree that PC gaming isn't dead. Of course it is not the same on other sites like Kotaku which is dominated by console gamers especially 360 ones (which IMO are the worst). I can't remember the last time seeing a commercial for a PC only game. Even if the game is multiplatform there will be a full screen Xbox 360 and PS3 logos and then on the last image there will be a little tiny PC game logo on the very bottom sometimes cut off by overscan on old TVs. PC games just aren't advertised that way which would give it the sense that it is dead to someone that only watchs TV and goes to console biased sites. Just my little rant.

True

08-19-08	#1 (permalink)
byardz New to Overclock.net Join Date: Mar 2008 Posts: 232 Rep: 65 Unique Rep: 55 Trader Rating: 0	[GS] PCGA: Annual PC gaming revs hit $10.7 billion In Leipzig, PC Gaming Alliance declares only 30 percent of platform's 2007 revenues were at retail; online income was $4.8 billion, digital distribution $2 billion. Rumors of PC gaming's death are extremely premature, according to the PC Gaming Alliance (PCGA). Speaking today at the Leipzig Games Convention, the nonprofit industry body--which was formed just this March--banged the pro-PC drum loudly. There, it presented a report titled "Horizons," which purported to show the true strength of PC gaming worldwide in 2007. In January, leading industry-research firm The NPD Group pegged 2007 US PC game sales as $911 million--a small fraction of the year's nearly $19 billion in US game sales. However, according to the PCGA, that figure, which only included sales of boxed PC games at retail, was but a small slice of PC game revenues. Indeed, the industry body--whose members include AMD, Dell, Intel, Microsoft, Nvidia, and Activision Blizzard--says retail sales now account for only 30 percent of PC game income internationally. According to the PCGA's Horizons report, games on the oldest active gaming platform generated around $10.7 billion in sales worldwide. Of that, $4.8 billion--nearly half--comes from online revenue, including subscriptions for massively multiplayer games such as the omnipresent World of Warcraft. Digital distribution sales hit $2 billion globally, with in-game and game portal advertising revenues reaching $800 million. (Neither of the latter two categories is included in NPD's reports, although the industry body announced in February that it would begin issuing quarterly reports on US subscriptions sometime this year.) In a statement provided by the PCGA, DFC Intelligence David Cole espoused his belief that, far from shrinking, the PC gaming market will continue to expand rapidly. "The real key has been the rapid growth in penetration of broadband-connected PCs in all markets around the world," he declared. "Broadband-connected PCs are the key driver of growth for PC gaming. DFC Intelligence estimated that by the end of 2007 less than one-third of households in the top 20 markets for games had a high-speed Internet connection. That clearly indicates that there is still plenty of growth to come." The PCGA says that, going forward, it will release a new Horizons report semi-annually. For more details on the organization, visits its official Web site, www.pcgamingalliance.org. http://www.gamespot.com/news/6196181...dlines;title;1

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[GS] PCGA: Annual PC gaming revs hit $10.7 billion

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