[JY] IW Thinks devs should "control" marketing - Overclock.net

kilrbe3 · 4 Weeks Ago

Quote:

With the release of the highly anticipated Modern Warfare 2 just over two weeks away, Infinity Ward's Robert "fourzerotwo" Bowling has been quite vocal with the press. Speaking with MCV, Bowling unequivocally states his opinion that game developers should retain control of marketing and PR for their own games. "I don't think any developer should not have control of how their game is presented or marketed or communicated," Bowling said. "And they should take control of that a lot, lot more."

Using his own Twitter account as an example, he points out that he has a "direct line to our audience and the press," cutting out the "middleman" of a publisher handling marketing/PR duties. "Not only do we know the game but we know the gamer," he continues.

Then he must know about the 160,000 or so people and nearly 600 Diggers upset over his studio's decision to not support dedicated servers on the PC, right? Ahh, the double-edged sword of control: while IW may be the one making vital decisions on its own game, the blame falls squarely on its shoulders when things go wrong.

Source

So IW gets hurt because other devs are smart, so now they call other devs dumb. Yea, whose the dumb one to drop DeDi servers... YOU

/Fail IW

**Mootsfox** · 4 Weeks Ago

Quote:

"Not only do we know the game but we know the gamer"

Bull crap you do! You'd have dedicated servers if you actually knew the people who play your games.

hubwub · 4 Weeks Ago

Quote:

Originally Posted by Mootsfox

Bull crap you do! You'd have dedicated servers if you actually knew the people who play your games.

Exactly, they know nothing about their PC Gamers.

paio · 4 Weeks Ago

[Fail]
Infinity Ward
[/Fail]

LiquidForce · 4 Weeks Ago

Yea iw you know what I want.... So you take it away? Hmm yea makes sense

[Teh Root] · 4 Weeks Ago

Go crawl back to you're Console Gamers IW. No one wants you're trash game here.

Firestorm252 · 4 Weeks Ago

Quote:

he points out that he has a "direct line to our audience and the press,"

funny man, funny man

bruestle2 · 4 Weeks Ago

No dedi servers....yea, you know your customer well don't you?

I wish they would come out with the game with SP only for like $10, then I would actually buy the part I want to play.