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post #23261 of 23804 (permalink) Old 03-09-2019, 02:52 PM
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Quote: Originally Posted by M-oll View Post
Usually I do not talk about potential businesses before they are a done deal since I don't want to get mine or anyone elses hopes up. But since there is talks about the possibility for CaseLabs to make an comeback I want to share what little I know.

I contacted Jim almost as soon as the bankcruptcy was announced and asked if he were willing to license or sell his IP (blueprints/plans for all the cases) to me so I could continue the manufacturing here in Sweden. Apparently another company/person was interested in buying up CaseLabs if I recall correctly but if that fell through Jim would contact me. That's the last I've heard from him and I've tried to contact him on his CaseLabs e-mail in Nov/Dec and then in LinkedIn and Facebook (feeling like a stalker...) now in the end of Feb/beginning of March. It seems like none of his associates from CaseLabs know how to contact him too so I'm out of options now. As far as the bankruptcy goes nothing has been handed in to the USBC (or so I was told by the person at USBC, California district, that I contacted) and I can't see any case on PACER. On my end I have almost everything ready to go (suppliers, manufacturers, painters etc) and could be up and running pretty fast if I were to purchase/license the IP from Jim but right now all I can do is wait.

I hope something good will happen with the brand since the cases were in a league of their own and I wanted to continue that if Jim couldn't.
I hope you do and because of uncertainty i got my hands on 3 caselabs cases in the last couple months. Good luck!
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post #23262 of 23804 (permalink) Old 03-09-2019, 04:21 PM
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Quote: Originally Posted by Aenra View Post
Leaving you with.. what? What exactly would your role be then?
I'd be the one that is running the business. There is a lot more than manufacturing that needs to be taken care of and I'd probably do that myself. Stuff like customer support, packing and delivery, administrative chores and business development. When it comes to manufacturing, I'd rather outsource as much as possible and still retain the high quality at the same price point instead of investing large sums in a workshop, tools/machinery and salaries. I think that would be a sure way to go into bankruptcy, especially if you don't have cases at lower price points so you can keep a steady cash flow by selling more cases. CaseLabs' cases are great and personally I wouldn't want to have any other case for my builds but not everybody is willing to put down $1000 USD for a case so either you need offer cases that appeal to a large audience (cheaper cases for $50 or $100) or you have to have a side business machining other parts if you want to do everything in-house.

Quote: Originally Posted by jsutter71 View Post
You must be rich or have wealthy backers. Back in the day when I worked for AT&T Wireless in the beginning we used Ericsson switches and my role was in network operations. This was the mid 90's when we were making the analog to digital transition so all our switches and cell sites had to be changed out with the new equipment. I spent many hours with our Swedish counterparts, and I heard a few comments on how much more American workers made in our field, and how expensive the cost of living and how high the taxes are their. Socialism doesn't come cheap and free education isn't that free.
From what I've gathered so far the prices should be about the same if I were to start manufacturing here in Sweden, but I've just been given a rough estimate based on my own SMA8. A more exact estimate would require the blueprints. And we have to take into consideration that it would be cheaper to manufacture more cases at the same time than one case each time an order is placed and there are ways to make sure that we do large production runs instead, like selling cases on Massdrop or having a bit longer lead times at the beginning. But as long as I don't have the right to manufacture the cases it is just ideas in my head.

Quote: Originally Posted by T3MP3R3D View Post
I hope you do and because of uncertainty i got my hands on 3 caselabs cases in the last couple months. Good luck!
Thanks you for your kind words! I hope you're happy with your cases. I know I love my SMA8, just wish I would have bought the rev. A when it was announced.
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post #23263 of 23804 (permalink) Old 03-09-2019, 04:40 PM
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Thanks you for your kind words! I hope you're happy with your cases. I know I love my SMA8, just wish I would have bought the rev. A when it was announced.[/QUOTE]

I really can not find a case that comes close to caselabs, thats why i end up buying few of them (s8s, sm8, sma8-a). Maybe one day i could help someone to recreate them by using mines for measure or blueprint purpose. They were expensive, but you usually pay for what you get. Please let me know or keep me update if you become the one. Again good luck!🤞🤞
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post #23264 of 23804 (permalink) Old 03-09-2019, 06:23 PM
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Quote: Originally Posted by M-oll View Post
There is a lot more than manufacturing that needs to be taken care of
I'm frankly at a loss; you either do not grasp what and why was asked of you, where it was based and what the necessities for it really are, or merely think that you do; think because prior to practice, one can only anticipate/theorise.

While i sincerely regret to mention the above, i feel like i need to. Careful with statements; and with whom's asking the questions. Who told you i don't know how a business is run?

I would pass an example of what a proper reply would have been, but then i'd probably be doing a disservice to everyone here, self included.
But mere advice?
Make a case, using your "suppliers", your "manufacturers" and your "painters"; 100% out-sourced as it were... It won't be an SMA8, or an S8, but it doesn't have to be. It will be somehting very close to one and that would suffice. Showcase it, here. And last, ship it to someone that will review it for you, compare it to an original.
Then you can talk business. Until then, read above.
* and even then.. even then.. you see, 99% of Caselabs' value? That a Mercury top made in 2012 can fit a Mercury chassis made in 2017; like a glove. If you haven't really, but really had some expertise with CnC, you cannot comprehend how hard that is; or rather, how costly. Meaning that even if you did make 'a', single case, you could still be miles off from having a CL quality equivalent. But like i said, best if i leave it on a superficial level.

The road to hell is paved with good intentions. And i'm 101% willing to grant you the good intentions, no malice here. Just a former business owner speaking his mind.

(i'm here as a consumer, random Joe of the internets. And as a random Joe, Lord have i not seen 'initiatives' been taken. I don't know what the conversation with Jim was like, nor can i know what the proposal was; am here commenting solely on the facts provided, yeah? Important this)

Pride, honour and purity.
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post #23265 of 23804 (permalink) Old 03-09-2019, 07:18 PM
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Quote: Originally Posted by M-oll View Post
I'd be the one that is running the business. There is a lot more than manufacturing that needs to be taken care of and I'd probably do that myself. Stuff like customer support, packing and delivery, administrative chores and business development. When it comes to manufacturing, I'd rather outsource as much as possible and still retain the high quality at the same price point instead of investing large sums in a workshop, tools/machinery and salaries. I think that would be a sure way to go into bankruptcy, especially if you don't have cases at lower price points so you can keep a steady cash flow by selling more cases. CaseLabs' cases are great and personally I wouldn't want to have any other case for my builds but not everybody is willing to put down $1000 USD for a case so either you need offer cases that appeal to a large audience (cheaper cases for $50 or $100) or you have to have a side business machining other parts if you want to do everything in-house.

From what I've gathered so far the prices should be about the same if I were to start manufacturing here in Sweden, but I've just been given a rough estimate based on my own SMA8. A more exact estimate would require the blueprints. And we have to take into consideration that it would be cheaper to manufacture more cases at the same time than one case each time an order is placed and there are ways to make sure that we do large production runs instead, like selling cases on Massdrop or having a bit longer lead times at the beginning. But as long as I don't have the right to manufacture the cases it is just ideas in my head.
IMHO, your ideas seem sound enough to form the basis for a viable/sustainable business plan, perhaps based to a greater extent on what you've described above.

Good luck, hope you see some momentum in that direction sooner than later


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post #23266 of 23804 (permalink) Old 03-09-2019, 07:42 PM
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Quote: Originally Posted by Aenra View Post
I'm frankly at a loss; you either do not grasp what and why was asked of you, where it was based and what the necessities for it really are, or merely think that you do; think because prior to practice, one can only anticipate/theorise.

While i sincerely regret to mention the above, i feel like i need to. Careful with statements; and with whom's asking the questions. Who told you i don't know how a business is run?

I would pass an example of what a proper reply would have been, but then i'd probably be doing a disservice to everyone here, self included.
But mere advice?
Make a case, using your "suppliers", your "manufacturers" and your "painters"; 100% out-sourced as it were... It won't be an SMA8, or an S8, but it doesn't have to be. It will be somehting very close to one and that would suffice. Showcase it, here. And last, ship it to someone that will review it for you, compare it to an original.
Then you can talk business. Until then, read above.
* and even then.. even then.. you see, 99% of Caselabs' value? That a Mercury top made in 2012 can fit a Mercury chassis made in 2017; like a glove. If you haven't really, but really had some expertise with CnC, you cannot comprehend how hard that is; or rather, how costly. Meaning that even if you did make 'a', single case, you could still be miles off from having a CL quality equivalent. But like i said, best if i leave it on a superficial level.

The road to hell is paved with good intentions. And i'm 101% willing to grant you the good intentions, no malice here. Just a former business owner speaking his mind.

(i'm here as a consumer, random Joe of the internets. And as a random Joe, Lord have i not seen 'initiatives' been taken. I don't know what the conversation with Jim was like, nor can i know what the proposal was; am here commenting solely on the facts provided, yeah? Important this)
I'm sorry, but did you not ask me what my role would be? I think I answered that, but if I missed something I'm terrible sorry about that, what more do you wish to know? Everything would be manufactured locally where I live so I can keep a close eye on the production and meet with everybody if needed be.

I don't recall assuming you didn't know how to run a business, I'm just saying that there is still more things to do besides manufacturing and that is what I could take care of in this scenario since I do not wish to start my own workshop. There is no need to get aggressive over what I wrote, I meant no disrespect to you.

Of course I'm aware of what makes CaseLabs' cases valuable and that is what I was trying to preserve. With blueprints there would be no need for reverse engineering of cases and everything would theoretical be the same as before the company went into bankruptcy. A Mercury top manufactured before August 2018 would still fit a Mercury case manufactured after August 2018.

As far as my intentions go I'm just interested in keeping a well liked brand alive while developing it further. But as I wrote in the beginning, I don't like to talk business before the deal is done as it tend to get peoples hopes and dreams up, mine especially...
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post #23267 of 23804 (permalink) Old 03-09-2019, 09:05 PM
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Quote: Originally Posted by M-oll View Post
There is no need to get aggressive over what I wrote, I meant no disrespect to you
None taken, it's all good!
Honest to god. Don't know why you took it as aggressive, but then again, times and their signs? That it?

To be clearer then, i never implied you'd not keep an eye out for things, nor that managing/overseeing is, i dunno, tertiary to a business; and i definitely did not think you're not 'serious' about this. I only gave a very broad, very general angle on what it takes to run -this- business in particular and a personal opinion (is that your "agressive"? Someone being honest with you? Is PC and textbook clinical typicality better even if it's hypocritical?) on whether you grasp all this or not.
Which to my understanding, based on your comments, not mine, you do not; you only think you do. Even after reading your second reply, said impression remains, albeit i will grant one cannot really know. So.. just an opinion.
We are allowed one still, yes?

If this happens and if people have the right impressions and if it persists enough in time for me to know there is an alternative (without a near expiration date), you'll be getting my money along with everybody else's. Happily too, let me tell you
Anyway. Best of luck and my apologies for being perceived as aggressive. Next time i will lie and say i believe, here's my money. Add some smilies, perfect post yeah? Except.. what value would there be in my lying to you? /rhetorical

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Last edited by Aenra; 03-09-2019 at 09:08 PM.
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post #23268 of 23804 (permalink) Old 03-09-2019, 09:54 PM
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IMHO I'd love to see someone step up and fill the void. Generally speaking I'd be interested to know where the largest proportion of Caselabs customers are located because if someone does fill the void then shipping costs could become a factor. Example. I like AquaComputer pumps and primarily use EK fittings but I wouldn't purchase from them directly because the shipping from Europe to the US is to expensive. Fortunately their are plenty of stores in the US that sell their equipment making that a nonissue. I know Caselabs charged a lot to ship to Europe, Correct me if I'm wrong, If you purchased from them directly, however Amazon sold their equipment globally. Whoever does fill the void might want to consider different options for global sells for greater success.
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post #23269 of 23804 (permalink) Old 03-09-2019, 10:34 PM
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That's is why I am hoping he sells the business to someone who will keep the business local (in the USA)
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post #23270 of 23804 (permalink) Old 03-10-2019, 12:21 PM
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Quote: Originally Posted by Aenra View Post
I'm frankly at a loss; you either do not grasp what and why was asked of you, where it was based and what the necessities for it really are, or merely think that you do; think because prior to practice, one can only anticipate/theorise.

While i sincerely regret to mention the above, i feel like i need to. Careful with statements; and with whom's asking the questions. Who told you i don't know how a business is run?

I would pass an example of what a proper reply would have been, but then i'd probably be doing a disservice to everyone here, self included.
But mere advice?
Make a case, using your "suppliers", your "manufacturers" and your "painters"; 100% out-sourced as it were... It won't be an SMA8, or an S8, but it doesn't have to be. It will be somehting very close to one and that would suffice. Showcase it, here. And last, ship it to someone that will review it for you, compare it to an original.
Then you can talk business. Until then, read above.
* and even then.. even then.. you see, 99% of Caselabs' value? That a Mercury top made in 2012 can fit a Mercury chassis made in 2017; like a glove. If you haven't really, but really had some expertise with CnC, you cannot comprehend how hard that is; or rather, how costly. Meaning that even if you did make 'a', single case, you could still be miles off from having a CL quality equivalent. But like i said, best if i leave it on a superficial level.

The road to hell is paved with good intentions. And i'm 101% willing to grant you the good intentions, no malice here. Just a former business owner speaking his mind.

(i'm here as a consumer, random Joe of the internets. And as a random Joe, Lord have i not seen 'initiatives' been taken. I don't know what the conversation with Jim was like, nor can i know what the proposal was; am here commenting solely on the facts provided, yeah? Important this)
You sure like to write a lot, like - a lot. A lot of practically nothing. And you're instructing a man how to run a business, which you've stated haven't done before. So what's the point? You have some irresistible itch to comment on everything with nothing to add to the topic? jeez...
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