I don't think that has much to do with it. Some but not alot. I think it's mostly because all you can do with the coins is dump it. There's no other use for it.
They're setting up a booth at the BTC conference in Chicago. Maybe some investors will get into it but I don' think it's going to help any. They really need to find another use for the coin. Like buy coins for charity or get some retail to accept it. Otherwise it'll just keep dumping.
Stop asking "why would you do that?" We're in "the pursuit of performance" here.