That looks crappy, and I'm hoping it's not what we're to expect for the the flagship card, maybe the 8950 (or 9950 or whatever the heck they're calling it).
I want a high-quality blower-style reference design.
Honestly it almost looks like someone shooped a 7950 reference cooler on top of a reference 7970.
- aesthetics are subjective and opinions are like posterior orifices -
the 7970 originally released at 549$. If anything, the you always want the later competitive card to be lower in price just to add a little bit of pressure to the competition(which the 680 did, but that was also with the help of Nvidia as a brand as a whole, itll slightly be less effective for AMD)