Originally Posted by Majin SSJ Eric
You mean similar to people being fed a lie about the 970 having 4GB of USABLE memory?
Marketing be marketing, and both sides will ALWAYS attempt to portray themselves and their products in the very best possible light while also attempting to downplay the opposition. Its a cycle that is as predictable as the sun rising every morning so I really don't understand all the shock and outrage over AMD employing it here? It is simply another marketing ploy to put themselves in the best light in the comparisons to Nvidia's new product, and considering the fact that there really was at least one SKU that actually did sell for $279, I don't really see how you can call it a "Lie" at all? Clearly Vega 56 is a faster and much more powerful (and more premium) video card than any of the bargain-bin MSRP 1660Ti's are, so for the people that did manage to get one for $279 I'd say that the "Dirty" tactic by AMD definitely benefited some gamers at the end of the day.
Speaking of marketing gimmicks, Nvidia has once again pulled one of their own with this very release themselves. That "Amazing" MSRP for the 1660Ti is yet another example of their patented release strategy of announcing low MSRP's that the vast majority of actual products never end up selling for. Just look at the examples of the MSRP cards out there, with plastic coolers and stock-Intel-HSF-quality coolers! If you expect to be buying a 1660Ti at $279 prepare yourself for a no-frills card on a half-sized board (for the most part) with trash components and cooling. The majority of the 1660Ti's I have seen are selling at more like $300+ and at those prices I don't see why anybody wouldn't simply opt for the more powerful RTX 2060, but oh well.
Also, I fully expect AMD to significantly lower the pricing of the 590 soon (and despite all the conspiracy theories floating around, there is still the possibility of them selling even more Vega 56's for under $300). The 1660Ti itself is a decent enough entry in the mid-range segment, providing exactly the performance that Nvidia has decided peasant non-RTX consumers can have, but not a drop more. Still, it does look to be the best $279 card you can get right now (unless you find any more of those low-priced Vega 56's), with 1070-like performance, good efficiency, a solid 6GB of memory, and none of that memory-segmentation nonsense like with the 1060. I just think that a $100 drop in price for the same performance of 2016 is nothing to really go crazy over, but welcome to the world of the current-day video card market!
Let us remember that the 970 did have 4GB and it was used (by the firmware). Why you are trying to wink into "oh I caught you", at least be accurate and less of sleazy about it.
Calling it unusable in uppercase is like saying "I bought titans but you are stupid if you buy titans"
There is a difference in marketing something that is false (hence a lie), and something that sheds better light on a product. AMD claimed, not mistakenly spoke, that the vega 56 price is going to drop to 280$ permanently, and only after reviews came out, said it was only temporary. That is a lie, not to shed better light on their product, but to intentionally influence review bottom line. Even the 4GB fiasco from nvidia with the 970 did not change the bottom line of the performance of those cards. Saying it had 4GB vs 3.5GB did not magically made the card perform faster.
This is similar that when AMD cried that they must have all of gameworks source in order to make their drivers work, and for 2 weeks people were putting huge blame on nvidia, only to AMD release drivers, that performed just fine, without the source they so wanted, basically lie again in order to make themselves the victims. It is a AMD trend to lie.
Price of the 1660 TI is irrelevant "if you can find it", because unless you were quick, you also can't find a vega 56 at 280$ right?
How long did it took the 480 to be MSRP? How long did it took the vega 56 to be at MSRP? About a year+ to both. So your talks about MSRP makes you a bit of a hypocrite considering you blame nvidia only for setting low prices, but you don't talk about AMD doing the same with their cards.
Originally Posted by ZealotKi11er
Navi just needs to beat 1660/2060 and possibly 2070 and it will be all good. If RX 670 = V56 and RX 680 = RTX 2070 for less money it would be amazing for everyone.
Well for that to do it, they will need to reach about 50% performance increase. Just like I said.
But 680 = 2070 is a stretch. The 2070 is about 65% faster than the 580. The 680 I expect be between the 2060 and the 2070, and if it comes at a lower price point, it will be a good choice.
If AMD do make bigger cores, it might be possible, but I doubt it will retain the 580 price tag.