I built ~ 20 computers in past 20 years, never touched an AMD mobo, cpu, or gpu, ryzen 7nm will be my first. While I dont understand cheering for a piece of equipment, if I did im not sure buying only intel and nvidia for 20 yrs qualifies me as an AMD fanboy. But any company that has a monopoly (intel on high end) is going to exploit consumers, it is business 101... look at pharmacies and non-generic drugs. When the competition (AMD in this case), despite lower resources and R&D comes from behind and provides a cheaper, competitive high end product and without penny pitching ie using solder tim, etc, I think that win for the consumer in bringing better products at a lower price is worth cheering about. Im a fan of quality products at competitive prices, monopolies do not supply competition.