Ive bought and owned lots of evga products. Much more than your avg enthusiasts. Tbh all they really have above the other aibs at this point is mindshare. Their gpus are meh nothing special, with prices going up but value going down. Outside of their halo, top tier product in each line up, their stuff is hardly worth any attention. Their Dark boards have great hardware but the bios is ******** and not everyone is looking to loose ram slots for casual clocks (what most of the buyers end up doing anyway)Also that ******** transferrable warranty gimmick marketing crap. Get real evga warranty process is one of the most pain in the butt these days with the registration, receipt upload blah blah or marking it down as 2nd owned blah blah. Serial number + warranty is all it should be like their top 3 competitors.